You’ve followed all the steps in our last article on how to create an eBay account and are ready to list your first products.
Just a small problem.
You have absolutely no idea what is being sold on eBay.
No fear. We’ve put together five of the best product categories to consider for your eBay store to give you the best chance of success on the platform.
5 product categories to consider for your eBay store
1. Phone accessories
The first product category you should consider for your business is cell phone accessories. When considering products for your business, audience size is an important aspect to consider.
This is why phone accessories are a great option as there are an estimated 6.5 billion smartphone users in the world (that’s a pretty big target market). The phone you own and the way you accessorize it are expressions of fashion and personality, and consumers are willing to pay for accessories that meet their needs (or desire to look cool).
Smartphones are also very expensive, meaning people are willing to pay for accessories that protect their investment.
Accessories like phone cases, screen protectors, selfie sticks, and pop sockets are easy to make, label, and sell in your store.
For more advanced products like portable power banks and wireless chargers, you need to pay more attention to ensuring they comply with US electronic laws.
Don’t skip: How to sell on eBay
2. House and garden
Home and garden products are another niche category that performs well on eBay. One of the biggest advantages of selling home and garden products is that you can choose from a variety of products for your business, whether it’s small garden tools, kitchen supplies, or larger products like outdoor furniture.
By creating a unique home and garden brand on eBay, you enable consumers to purchase products that provide them with quality and a unique appearance in their homes and gardens. Given the popularity of similar furniture from big brands, many consumers are looking for it.
I won’t name any names, but one of the largest home and garden suppliers has at least one item in 60% of European households.
Not a bad achievement considering their small Scandinavian roots.
3. Consumer electronics
Ask yourself this. How many times have you been tempted to buy a new electronic gadget or device?
Personally, I often add new adapters, chargers, and technological innovations to my online shopping cart just to remind myself that I often don’t need half of them.
However, the appeal of electronic products and devices is such that many consumers are looking for the next device that will improve their home experience.
This makes it the ideal category for eBay, a site known for launching new products and therefore attracting the right audience for these types of products.
4. Health and Beauty
Another popular category to consider for your eBay store is health and beauty, with a broad and ever-growing audience (thanks, Dwayne Johnson).
For example, you could target men of a certain age or demographic and women of a certain age or demographic, offering products for skin conditions, anti-aging, and everything in between.
Another advantage of this niche is that it is not affected by the seasons, although demand tends to increase during gift-giving seasons such as Christmas.
5. Clothing, shoes and accessories
After all, you can’t go wrong when choosing clothes, shoes or clothing accessories. This category has also been profitable for successful sellers for many years and offers an endless selection of products for your business.
You can start your own clothing brand to gain a loyal audience on the platform, or you can open a vintage clothing store to attract savvy eBay customers looking for a specific brand or product that isn’t widely available elsewhere .
Keep learning: How to start an Etsy shop
Now it’s time to expand your eBay store
Now that you’ve read how to set up your eBay store and what products you want to sell, it’s time to take your new brand to the next level.
Check out our free 500 product ideas guide to help you find the right product to start your eBay store.
