In recent years, it has become clear that startups are no longer limited to aspiring entrepreneurs who have just graduated from business school. Even some of Bollywood’s biggest stars have now taken the plunge into the third largest Sparta ecosystem in the world.
From Hrithik Roshan to Alia Bhatt: Bollywood celebrities who have invested in startups in recent years
Here are 8 Bollywood celebrities who have invested in startups in the last few years:
Hrithik Roshan
In 2013, Bollywood heartthrob Hrithik Roshan ventured into the world of entrepreneurship with the launch of his lifestyle brand HRX. The launch of the brand marked a significant milestone in Roshan’s career as he aimed to inspire people to live a healthier, more active lifestyle while embracing fashion and style. With a diverse product range that includes sportswear, footwear, casual wear and accessories for men and women, HRX quickly gained recognition as a symbol of fitness, fashion and empowerment.
Ranveer Singh
In December 2023, Ranveer Singh unexpectedly became one of the co-founders of Bold Care, a sexual wellness brand. He also became the face of the brand in advertising. He has also invested in boAt and the cosmetics brand Sugar Cosmetics.
Alia Bhatt
Ed-a-Mamma is an online startup company founded by Bollywood actress Alia Bhatt along with her close friend Akansha Ranjan Kapoor. The startup specializes in children’s clothing and aims to provide fashionable, comfortable and eco-friendly clothing options for children. Ed-a-Mamma offers a range of clothing including dresses, t-shirts, shorts, skirts and accessories with bright colors, unique prints and sustainable materials. The brand emphasizes the importance of sustainability and ethical practices, using eco-friendly fabrics and dyes to minimize its environmental footprint.
Deepika Padukone
In a significant move that marks her entrepreneurial journey, Bollywood superstar Deepika Padukone is venturing into the personal care industry with the launch of her own brand 82°E. Founded in collaboration with entrepreneur Jigar Shah, this direct-to-consumer (D2C) brand debuted in November 2022 and offers a range of skincare products tailored to the diverse needs of consumers. The creation of 82°E stems from Deepika Padukone’s personal search for effective, trustworthy and accessible skincare solutions.
Katrina Kaif
In 2019, Bollywood actress Katrina Kaif entered the world of beauty entrepreneurship with the launch of her own makeup brand, Kay Beauty. This venture marked a significant milestone in Kaif’s career as she ventured beyond the screen to create a brand that embodies her personal style, values and vision of beauty. Kay Beauty was born out of Kaif’s passion for makeup and her desire to empower people to confidently express themselves through beauty.
Priyanka Chopra Jonas
Global icon and Bollywood superstar Priyanka Chopra Jonas made waves in the beauty industry with the launch of her own hair care brand Anomaly in 2021. This was a significant step in Chopra’s entrepreneurial journey as she expanded her presence beyond the entertainment industry and created a brand that embodies values such as authenticity, inclusivity and innovation. Anomaly was born out of Chopra’s personal experience and passion for hair care.
Shraddha Kapoor
In a significant move that marks her foray into the world of entrepreneurship, Bollywood actress Shraddha Kapoor tied up with Pune-based jewelry startup Palmonas as its new co-founder. The announcement, made in March 2024, signals Kapoor’s push to go beyond the dynamic landscape of the jewelry industry and bring her creativity, vision and star power to the forefront of this emerging startup.
Rakul Preet Singh
Actress Rakul Preet Singh ventured into the startup space with the launch of her LinkedIn-like online professional platform called Starring You. She launched the product in collaboration with her brother Aman Preet Singh. The aim of the platform is to bring talented people into contact with talent hunters.
Also Read: Katrina Kaif recently turned down a Hollywood offer: “I believe it will happen and I think this will be a whole new chapter in my book.”
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