Artificial intelligence is undeniably the story of the year.
To better understand the rapid rise and adoption of generative AI tools, we are at the end of June 2023 The edge and Vox Media teamed up to conduct a representative study of how adult Americans use and think about AI. The edge published his first findings at that time The edge and in the Vox Media press room. This first AI report was a follow-up to our major consumer technology trust surveys conducted in 2017, 2020 and 2021.
Now, almost a year later, we’re sharing our full, updated findings and building on our first AI report. This is the next wave of our AI consumer survey.
AI is at the forefront The edge and Vox Media partners, we also wanted to share our key insights for brands looking to understand and leverage AI tools. Here are some of the general insights from the survey, with a more comprehensive look at the data available in the report above.
One year later: where we are after a year with AI.
- Interest continues, but usage is growing at a significantly slower rate.
- New launches slow; However, users are evolving into superusers.
- OpenAI took a stronger market share lead, but AI capabilities are becoming a marketing asset for technology brands and creating strong brand awareness.
- The first significant disruption to the search in 20 years is emerging.
Creativity and Productivity: how AI will scale differently in terms of creativity and productivity – namely depending on age.
- Consumers are using AI tools for both productivity and creativity, but productivity is increasing, especially among older users.
- The fastest growing use case for AI is email.
- While most people believe that AI can improve their own skills across media, they do not believe that it can outperform the professionals.
- As acceptance increases, workplace and school norms are changing to become more open to AI tools.
Trust the data: Understand how consumers think about the data and whether they trust it.
- As AI search increases, consumers are increasingly trusting the quality of information.
- Consumers want government regulation, but expect companies to lead the way on transparency, energy efficiency and misinformation.
Coexistence with AI: All the talk about AI replacing things is really about expansion and gradual coexistence with AI.
- People immediately recognize AI’s potential to simplify and streamline their daily lives, but still prefer humans for more personal tasks like dating.
- Privacy is still an issue, but local AI and personal apps show promise.
- The race to build general – not just generative – AI is now on.
This next phase of AI is about proving that the hype can translate into reality, practicality and use in our daily lives.
How you can join the conversation about AI
Here at Vox Media and The edgeWe are obsessed with quality storytelling and journalism. As artificial intelligence continues to penetrate our lives, our editorial brands will help guide our audience of over 100 million people here in the U.S. through this next wave of innovation, identifying what is hype and what will have a real impact on humanity becomes.
methodology
In December 2023, the Vox Media Insights and Research team surveyed more than 2,000 consumers with our partner The Circus. The Circus is an insights and data storytelling consultancy specializing in original trend research, thought leadership and strategic brand positioning powered by a human data-driven approach.
Special thanks to these people who helped bring this survey to life:
Andrew Melnizek – Vice President and GM, The Verge and Polygon
Edwin Wong – SVP, Insights and Research, Vox Media
Sebastian Fernandez – Founder, The Circus
Diana Young – Designer, D-Constructed
Jacob Kastrenakes – Editor-in-Chief, The Verge
Kara Verlaney – Editor-in-Chief, The Verge
Nilay Patel – Editor-in-Chief, The Verge
Helen Havlak – Editor, The Verge