Village Roadshow Entertainment Group remains in business with Kevin Garnett.
The company has extended its first-look deal with Garnett’s Content Cartel. With this move, the company joins the partnership between Content Cartel and Bill Maher’s podcast network Club Random Studios to develop films and series from its podcast content.
Village Roadshow closed its first-look deal with NBA legend Garnett in 2021 to develop and produce feature films, scripted and unscripted TV shows and digital content. Garnett co-founded the company with Brian Bennett and Mike Marangu.
The deal has already spawned series including Goliath about Wilt Chamberlain, features like Cinnamon with Pam Grier and Damon Wayans and Murder City starring Mike Colter.
Club Random Studios was founded by Maher, Chris Case and Chuck LaBella to house, finance and develop celebrity-hosted podcasts. The company launched a partnership with Garnett for KG in March Certifiedthe Content Cartel podcast hosted by Garnett, and Ticket and the truthhosted by Garnett and fellow Hall of Famer Paul Pierce
VREG and Content Cartel are working on it Lo Lifes: Stealing the American Dream, about Ralph Lauren’s legendary shoplifting crew that sparked a hip-hop fashion revolution, Rushabout the founding of Nike based on the book by Julie Strasser, and Prince Pius, about a charismatic young Nigerian who comes to America with nothing and starts a smuggling empire.
Steve Mosko, CEO of VREG, said: “So far, our partnership with Kevin and the Content Cartel team has been as successful as we envisioned when we set out on 2021 together. We have already released a number of excellent projects together, spanning formats and genres.” Kevin and his partners support VREG’s broader content strategy and have proven their value both within and outside of sports. We look forward to a new phase of this partnership that continues to bring the best in scripted and unscripted content to audiences across all distribution channels.”
Garnett added: “We are delighted to continue our partnership with Village Roadshow and the Bill Maher team. I’m a big fan of Bill – he’s authentic, he’s real, he’s an original. At Content Cartel, our focus is on producing the most authentic, original and inspiring content across all platforms. The podcast space has given us the freedom to develop great stories, intellectual property and concepts with some of the coolest talent and creators in the industry. With this team, we plan to expand our brand beyond sports into true crime, finance, health & wellness and technology. We are currently looking to partner with brands, sponsors and talent that share our vision and are very excited about the future.”