Twitch is officially rolling out its new TikTok-like Discovery feed to all users this week, the company announced Tuesday. The new feed, launching as a tab in Twitch’s iOS and Android apps, allows viewers to scroll through bite-sized content to discover new streamers. The official launch follows Twitch’s previous testing of the feed, which began in August 2023.
With this launch, Twitch now joins numerous other popular apps that have launched their own short-form video feeds following the rise in popularity of TikTok, including Instagram, YouTube, Snapchat, Uber Eats and LinkedIn, to name a few.
There are two tabs in the feed: a live feed and a clip feed. The “Live” feed shows live streams from both streamers that users already follow and streamers that Twitch thinks they would like. The Clips feed shows top moments from streamers on Twitch and allows viewers to discover content from streamers even when it’s not live.
While people typically head to Twitch when they have enough time to watch a live stream, the new clip feed is designed for moments when users only have a few minutes to spare.
To better personalize what you see in the feed, you can click the thumbs up or thumbs down button on a live stream or clip to indicate what type of content you would like to see more or less of.
The launch of the new feed comes at a time when Twitch streamers have long been calling on the company to introduce new features to reach new audiences. Since Twitch isn’t a fully algorithmic platform like TikTok, Twitch streamers haven’t had many options for attracting new viewers other than promoting themselves on other platforms or partnering with other streamers. With this new discovery feed, small and medium-sized streamers have the potential to reach new audiences.
According to Twitch, all live streams and clips can automatically appear in the feed if they meet the platform’s content guidelines. While streamers cannot upload content directly to the Discovery feed, Twitch encourages them to create and present clips of their content for a chance to be included in the feed.