GOP operative Brad Parscale is credited with using technology — particularly social media — to help elect a certain former reality TV star as president. Now Parscale is back and wants to once again use the technology to disrupt America’s political game. This time the technology that excites him is artificial intelligence.
Accordingly a report According to the Associated Press, Parscale has founded a new company, Campaign Nucleus. what describes itself as a “groundbreaking SaaS platform that serves as the ultimate command center for running effective and scalable operations.” The company uses AI to inform political campaigns via automated emails, voter sentiment analysis and amplifying “social media posts from ‘anti- “Woke’ influencers,” reports the AP.
Parscale was behind Donald Trump’s digital activities during his victorious 2016 election campaign. During this election cycle, Parscale was linked to the infamous Cambridge Analytica scandal, in which a British defense contractor helped the Trump team win through targeted political advertising. In 2020, he was promoted to Trump’s campaign manager during the president’s failed re-election campaign. However, Parscale left that campaign after less than six months after a Police related incident This led to his involuntary hospitalization. Then Parscale said that he would step away from politics to “focus on family and get help dealing with overwhelming stress.”
Now it appears he is back in the game. The AP writes that Parscale is confident his AI product will help Republicans win elections in a big way. The news agency reports:
Parscale, the digital campaign aide who helped shape Trump’s 2016 presidential victory, promises that his new, AI-powered platform will fundamentally change not only the polls but also the election campaign. His AI-powered tools, he boasted, would outperform big tech companies and usher in a wave of conservative victories around the world.
Will AI help Republicans use automated spam to win their way to the top? Given the way AI didn’t deliver In other industries it seems a little hard to imagine that this will be the case. However, the generative AI boom is still in its early stages, so it remains unclear whether these new products will be useful. Political emails already read as if they were created by AI, so it seems somewhat irrelevant whether they are generated by a human or an algorithm. Either way, they will undoubtedly remain annoying as hell.
Gizmodo contacted Parscale’s company, Campaign Nucleus, for comment but did not receive an immediate response.