The Empire State Building is Partnering with WhatsApp and the Mercedes-AMG PETRONAS F1 Team to Produce a Dynamic Light Show, a Fifth Avenue Demo Run, Exclusive Pop-ups and More

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Published on April 30, 2024 • Last updated 5 minutes ago • 5 minutes reading

The celebrations included performances by Lewis Hamilton and Toto Wolff at the world-famous Empire State Building Observatory and an unprecedented F1 car demonstration along Fifth Avenue business wire

The celebrations included performances by Lewis Hamilton and Toto Wolff at the world-famous Empire State Building Observatory and an unprecedented F1 car demonstration along Fifth Avenue

NEW YORK – The Empire State Building (ESB), in collaboration with WhatsApp, today unveiled a street-to-observatory takeover for fans in New York City, which included an appearance by Mercedes-AMG PETRONAS F1 Team driver Lewis Hamilton, to WhatsApps To celebrate rapid growth in the United States, a dynamic light show and a roadside demonstration of an F1 car along the iconic Fifth Avenue in New York City. The chance for F1 fans to participate continues this week, with the exclusive opportunity to see the Mercedes-AMG PETRONAS F1 Team’s iconic cars first-hand and enjoy an immersive emoji experience.

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“We are excited to harness the authentic, international voice of the Empire State Building and use our observatory to host the highest gathering of Mercedes-AMG F1 fans, while inviting guests to view the team’s cars up close and interactive WhatsApp emoji ads at the world-famous Empire State Building Observatory,” said Jean-Yves Ghazi, President of the Empire State Building Observatory. “It’s great to welcome Lewis Hamilton and Toto Wolff to this WhatsApp partnership, only at the Empire State Building Observatory Experience,” he continued.

ESB in the Grand Prix
On April 29th, ESB debuted a dynamic WhatsApp x Mercedes-AMG F1 race with lights and the brand new emoji racing car. The new Emoji Car raced through Lower Manhattan with other Emoji Cars, highlighting famous New York neighborhoods and Emoji Yorkers decorated around WhatsApp message bubbles. The light display ran on the south facade from 8:30 p.m. to 10:30 p.m. Mercedes-AMG PETRONAS F1 Team driver Lewis Hamilton, along with CEO and team principal Toto Wolff, visited the Empire State Building earlier in the day for a tour. Visit the world-famous Observatory Experience and hit the ceremonial switch before the dynamic light show.

Run through NYC
This morning, seven-time world champion Hamilton thrilled fans by driving 35-35 down Fifth Avenue^Th and 33^approx Street in a Mercedes-AMG F1 W12 E PERFORMANCE 2021. The Brit drove the W12 to eight Grand Prix victories and secured the constructors’ world championship for the team this year.

“I have always felt a special connection to the United States,” Hamilton said. “I remember going to New York as a child and dreaming of living in the city, and since then I’ve been lucky enough to spend a lot of time here. I’ve had many incredible experiences and met many great people in New York, but driving a Formula 1 car down Fifth Avenue and seeing the Empire State Building light up is something very special. I never thought this would be possible, and it’s even better to do it in collaboration with WhatsApp, an app that keeps my connection to the US alive by making it easy to connect with so many people in the US to stay.”

Welcome to the paddock
The Empire State Building’s iconic Fifth Avenue lobby windows now feature special 2D and 3D emoji designs depicting scenes from a Formula 1 garage full of tools, technology and stickers. The window exhibition will remain on view until May 7th.

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Visitors to the Empire State Building Observatory can see a life-size emoji car and a pit stop on the building’s 80th floor^Th Floor. Versions of the technology that goes into the maintenance of Formula 1 cars will be available at the WhatsApp and Mercedes-AMG F1-branded technology station. Audio emulates the sounds of a fully functional F1 car crew. The Empire State Building is 80^Th The floor will also be decorated with Mercedes-AMG F1 memorabilia, including three Formula 1 trophies, driver overalls, boots, gloves and helmet.

As soon as the guests reach the legendary 86^Th At the Floor Observatory, fans can pose and view a picture in a WhatsApp chat with the unparalleled views of New York City as their backdrop Mercedes-AMG F1 Show car W14 E PERFORMANCE, until May 7th.

The Empire State Building Observatory recently underwent a $165 million redesign that included the addition of a dedicated visitor entrance, a nine-gallery immersive museum, brand new custom Observatory Host uniforms and a new 102^nd Ground observatory with unparalleled views. The redesigned Observatory Experience was recently voted the number one attraction in the U.S. by Tripadvisor travelers for the second year in a row.

text CONNECT To 274-16 to get real-time information about the Empire State Building tower lights.

High-resolution images and videos can be found here. You can find more information about the Empire State Building online.

About the Empire State Building
The Empire State Building, the “most famous building in the world,” owned by Empire State Realty Trust, Inc. (ESRT: NYSE), rises 1,454 feet from base to antenna above Midtown Manhattan. The $165 million reimagining of the Empire State Building Observatory Experience creates an entirely new experience with a dedicated guest entrance, a nine-gallery interactive museum and a redesigned 102^nd Ground observatory with floor-to-ceiling windows. The journey to the world famous 86th^Th The Floor Observatory, the only 360-degree open-air observatory with views of New York and beyond, provides visitors with guidance for their entire New York City experience, covering everything from the building’s iconic history to its current place in the pop culture. The Empire State Building Observatory Experience welcomes millions of visitors each year and has been named “America’s Favorite Building” by the American Institute of Architects, the world’s most popular travel destination by Uber, and the No. 1 attraction in the U.S. for the second year in a row Tripadvisor’s 2023 Travelers’ Choice Awards: Best of the Best and #1 New York City Attraction in Lonely Planet’s Ultimate Travel List.

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Since 2011, the building has been powered entirely by renewable wind power and is home to a variety of office tenants such as LinkedIn and Shutterstock, as well as retail options such as STATE Grill and Bar, Tacobi and Starbucks, across its many floors. For more information and Observatory Experience tickets, visit esbnyc.com or follow the building on Facebook, X (formerly Twitter), Instagram, Weibo, YouTube or TikTok.

Source: Empire State Realty Trust
Category: Observatory