Popular Indian actress Samantha Ruth Prabhu created a stir at the Elle India Awards ceremony in Mumbai. Not only did she win the prestigious Leaders of Change (Female) award, but her outfit also stole the show for its unique connection to sustainability. At the ceremony, which honored people working to build a more sustainable future, Samantha graced the red carpet in a stunning creation by designer Kresha Bajaj. But there was more to this outfit than met the eye. The dress was a clever redesign of Samantha’s wedding dress, which was originally designed by Bajaj himself.
Samantha Ruth Prabhu stuns in a repurposed Kresha Bajaj wedding dress and champions sustainability: it evokes a range of emotions.”
Samantha’s vision for the dress transformed it from a traditional wedding dress into an elegant and edgy bodycon dress. This choice not only showcased her impeccable style, but also made a strong statement for sustainability in fashion. This eco-conscious approach fits perfectly with Samantha’s recent lifestyle change. Over the past year, she has undergone a significant shift in healthcare and sustainability has become a cornerstone of her holistic approach to life.
Talking about her sustainable fashion choices and what they mean to her, Samantha says: “Originally designed by my good friend Kresha Bajaj, wearing it in this reinterpretation evokes a range of emotions.” This dress has always been special, but now it symbolizes much more. We often tend to attach certain ideas or notions to our prized possessions rather than recognizing their true value, which often goes beyond our initial perception. It can have different meanings and purposes, illustrating the essence of sustainability: understanding the value of our possessions and ideas beyond their traditional definitions.”
This isn’t the first time Samantha has used her platform to promote sustainability. She has clearly expressed her commitment to a healthy lifestyle and talked about the importance of making conscious choices for a better future.
On the work front, Samantha Ruth Prabhu will next play the lead role in the Indian installment of Citadel Citadel: Honey Bunny, which will premiere on Prime Video. She also signed a film titled Chennai Storiesand is in talks to reunite with Allu Arjun for Atlee Kumar’s next project.
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