Author of the article:
Published on May 7, 2024 • 2 minutes reading time
Article content
Article content
Photo credit: Normand Huberdeau/Groupe NH Photographes
MONTREAL, May 7, 2024 (GLOBE NEWSWIRE) — The Fédération des chambres de commerce du Québec (FCCQ) hosted the prestigious Mercuriades gala yesterday at the Palais des Congrès de Montréal, recognizing around thirty Quebec companies that have excelled over the past year have excelled. Nicolas Chrétien, President and Founder of Crakmedia, received the award Productivity Improvement Investment Quebec Mercure award for the company’s artificial intelligence project to automate advertising traffic optimization.
Advertising 2
Article content
The Increased productivity Mercure is awarded to a company that has implemented an innovative strategy to increase its productivity in one or more aspects of its organizational effectiveness. For Crakmedia, this award represents the culmination of a major technology project led by the Data & Analytics team and its Vice President Stéphane Courchesne.
“This project, unique in the performance marketing industry, allows us to constantly adjust the parameters of our thousands of concurrent digital advertising campaigns and provides our ad placement teams and affiliate account managers with nearly 150 hours of productivity per month to focus to business development,” says Olivier Bouchard, Chief Operating Officer at Crakmedia. “We would never have been able to achieve these results with an existing AI tool, and we have taken the resources to have people in-house capable of developing such artificial intelligence tools. We were pioneers in web marketing in Quebec in 2006 and are still here in 2024 with innovative projects like these.”
Advertising 3
Article content
This is not the first time that Crakmedia has been recognized by the FCCQ at the Mercuriades, having previously won the Mercure Award in 2018 International market development And Company of the Year Categories. The company was also nominated in 2023 Category “Training and Human Resources Development”..
(Editor’s note: Links pointing to the FCCQ website are only available in French.)
About Crakmedia
Crakmedia is a global leader in web marketing, performance marketing, web development and traffic monetization and is based in Quebec City. Areas of expertise range from digital content design, campaign personalization, website and data analysis, brand management, search engine optimization, media buying, advertising brokerage to web development and the development of innovative technologies. For more informations: crakmedia.com
PRESS RELATIONS
Caroline Perron
[email protected]
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/2044c7ca-8dd5-4763-a3c7-589db02835b6
https://www.globenewswire.com/NewsRoom/AttachmentNg/f04195dd-5d51-4489-b2b1-4818c356cde7
Article content