When it comes to fashion, “comfort and fit are key.” JoJo Fletcher.
Fletcher, 33, applied this motto to her new festival collection with Cupshe, which she launched on Friday, April 5. “When I feel comfortable and the fit is in the right places, I feel the most confident,” Fletcher exclusively tells us Us weekly when we talk about the collaboration that includes swimsuits, knit dresses, sheer skirts and more.
One of the pieces she feels most comfortable wearing is the X JoJo Escaping Pink Pungling Cutout One Piece, which has thin straps, an open back, and “just a tiny bit of shimmer when the sun shines on it.”
She raved about it too Us that her husband, Jordan Rodgerswho she met during her 12th season The BacheloretteShe is a “big fan” of the Escaping Denim Effect Cutout One-Piece. “We have a great one-piece denim swimsuit… and it’s definitely Jordan’s favorite,” she said. “There’s also a great cut-out knitted dress from this collection that he’s a big fan of!”
As festival season approaches, Fletcher recommends fans round out their swimwear collection with a chic accessory. “We actually paired the pink one-piece with a headscarf and it completely elevated the swimsuit,” she said Usa nod to the silky floral bandana she wore on the campaign trail.
Elsewhere in the ad, Fletcher stated Us Even more festival inspiration as she paired the sheer black glitter maxi skirt, accessorized with bold black underwear and sparkly moon embellishments, with the color block underwire bikini top. Fletcher enhanced her look even more with black ankle boots, a silver belt and hoop earrings.
For glamour, she wore long lashes and rosy cheeks. Her blonde hair was parted in the middle and styled in beachy waves.
This isn’t the first time Fletcher has collaborated with Cupshe – back in June 2022, she designed another swimwear line, including edgy patterns, florals, and more.
“They made the whole process so easy and the pieces turned out fantastic. When they asked if I wanted to do a second round, I didn’t have to think twice,” Fletcher said Us. “I wanted to include something for everyone in this festival collection! That’s why you see the bold colors, but also the really neutral statement pieces.”