Fast Fitness Japan Receives Master Franchisee Rights for Anytime Fitness in Germany

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Published on April 30, 2024 • 4 minutes reading time

Leveraging the club development expertise and operational track record of more than 1,100 clubs in Japan, Fast Fitness Japan will expand its Anytime Fitness business activities in Germany

TOKYO – Fast Fitness Japan Inc. (Headquarters in Shinjuku-ku, Tokyo; CEO, Representative Director: Kiyoaki Yamabe), which directly operates and franchises Anytime Fitness 24-hour, 365-day fitness clubs as a master franchisee in Japan, is pleased to announce the announcement announce that the company has acquired Eighty-8 Health & Fitness, GmbH and thus receives master franchisee rights for Anytime Fitness in Germany. Eighty-8 will continue to operate as a local subsidiary of Fast Fitness Japan as a master franchisee for Anytime Fitness in Germany.

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In connection with the expansion of the Anytime Fitness business in Germany through Fast Fitness Japan, we have gained Mr. Florian Dermühl as managing director of the local subsidiary. Mr. Dermühl is well versed in franchise management in Germany and has extensive experience as a manager of fitness companies in Europe. Looking to the future in Germany, Fast Fitness Japan will leverage Mr. Dermühl’s leadership skills combined with the strengths the company has built in expanding and operating branches in Japan, which has received high praise from U.S. headquarters as the Company is committed to expanding the Anytime Fitness business. In addition to Germany, we will also actively seek opportunities for overseas expansion in the future and continue to make great progress by building a high-quality presence among Anytime Fitness members both in Japan and abroad and offering training locations that provide high customer satisfaction as well Locations abroad.

In keeping with its corporate philosophy of “Get to a healthy place!”, Fast Fitness Japan Group is a company committed to achieving a society in which everyone can live a healthy and fulfilling life through the operation of 24-hour Gyms by Anytime Fitness Pioneer of 24-hour gyms in Japan. Fast Fitness Expansion abroad and the development of new brands.

Self Esteem Brands, LLC, the parent company of Anytime Fitness’ US headquarters, has set a goal of opening 10,000 clubs by 2030, up from approximately 5,600 clubs currently worldwide (as of February 2024). Anytime Fitness’s U.S. headquarters had high hopes that Fast Fitness Japan, which has a track record of developing and operating more than 1,100 clubs domestically, would expand beyond Japan and expand globally. Accordingly, Fast Fitness Japan had been considering the best methods for its overseas expansion, such as expanding into countries or regions that have not yet been granted master franchisee rights for Anytime Fitness, or providing support to countries or regions where master franchisee rights have been granted to accelerate club expansion.
Fast Fitness Japan chose the German market after extensive consideration for various reasons, including because the market is worth 790 billion yen and because the market is booming due to the high estimated fitness participation rate of almost 10.3%.¹(as opposed to 3.68% in Japan²) and that, other than Anytime Fitness, there are many gyms in a relatively low price range, suggesting a value-oriented need for gyms in the mid- to high-price segment. Fast Fitness Japan has therefore determined that the size of the market is equal to or larger than the current size in Japan.

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Remarks from Kiyoaki Yamabe, CEO and Representative Director of Fast Fitness Japan Inc.: “We are pleased to have received the master franchise rights for Anytime Fitness in Germany, a market with a high fitness participation rate where we have a high Predict value-added needs.” Fitness studios. The track record we have built in opening and operating clubs in Japan has received high marks, and I would like to thank Self Esteem Brands, LLC, who actively supported us in obtaining the master franchisee rights in Germany to get. We will continue to work closely with headquarters in the US to further accelerate the opening of new clubs in Germany and other countries.”

1. Source: Ken Research (as of December 2022)
2. Source: Club Business Japan Fitness Business Editorial Team: Trends in Japan’s Fitness Club Industry, FY2022 Edition

What is Anytime Fitness?

Anytime Fitness is a fitness studio franchise that originated in the United States and has now expanded to more than 5,000 clubs around the world. Since opening Japan’s first club in Chofu City, Tokyo in 2010, Anytime Fitness has grown to over 1,100 clubs nationwide with more than 800,000 members, a network of gyms that cater to people’s diverse lifestyles.
https://www.anytimefitness.co.jp/

About Fast Fitness Japan (listed on the Prime Market of the Tokyo Stock Exchange, security code 7092)

Japanese master franchisee operating Anytime Fitness gyms 24 hours a day, 365 days a day in all 47 prefectures of Japan. Under the corporate philosophy of “Get to a healthy place!”, Fast Fitness Japan operates the Anytime Fitness business with the aim of creating a society in which everyone can lead a healthy and fulfilling life.
Company Name: Fast Fitness Japan Inc.
Representative: CEO, Deputy Director Kiyoaki Yamabe
Location: 10F, Shinjuku i-LAND WING, 6-3-1 Nishishinjuku, Shinjuku-ku, Tokyo
Founded: May 21, 2010
https://fastfitnessjapan.jp/en/