The Austrian motorcycle manufacturer Brixton Motorcycles is preparing for its big appearance in India. The brand is in collaboration with KAW Veloce Motors Pvt Ltd. enter the Indian bicycle market. Initially, the company plans to launch four different motorcycles in the country. The exact details of which bikes will be offered have not yet been announced.
Hailing from Austria and boasting a British name, Brixton Motorcycles aims to bring with it a legacy of sophistication and craftsmanship. Internationally, the company offers a wide range of motorcycles. These bikes span across different segments.
Brixton Motorcycles is known for its scramblers, classics, cafe racers and neo-retro models. And the company aims to win the hearts of Indian drivers with its blend of style and performance.
Brixton motorcycles are manufactured in Maharashtra
The bikes that the brand will launch in India have been developed at the Brixton design center in Austria. However, they are manufactured in a state-of-the-art facility in Kolhapur, Maharashtra. The companies aim to leverage KAW Group’s manufacturing expertise in producing these bikes in India.
Research and Development
To tailor their offerings to the Indian market, Brixton and KAW Veloce Motors Pvt Ltd plan to set up a research and development center in India. With this, the company aims to produce motorcycles that suit the preferences and riding conditions of Indian riders.
Brixton Motorcycles focuses on local research and development. The reason for this is to make India a strategic export hub for Southeast Asian and African markets. The company is working on long-term goals to increase sales in a number of international markets.
Expanding accessibility across India
Accessibility is key and Brixton Motorcycles wants to ensure that riders across India have easy access to their premium offerings. The brand aims to build a nationwide dealer network.
According to reports, a total of 15 dealerships are expected to open by the end of 2024. In addition, there will be a further expansion to 50 dealerships in the following year.
Tushar Shelke, Managing Director, KAW Veloce Motors Pvt Ltd, was enthusiastic. He stated that he is excited to bring the esteemed Brixton brand to the Indian motorcycle community.
He added that there is great anticipation for the upcoming launch. The managing director added that Brixton wanted to focus on serving a wide range of consumers. The company is also gearing up to launch its upcoming ADV motorcycle.
Which brands will Brixton compete with?
Brixton Motorcycles offers a range of motorcycles from 125cc up to 1200cc. Once launched in India, the company would like to take on bikes from brands like Husqvarna. It will also compete with motorcycles from Triumph, Royal Enfield, BMW, Bajaj Auto and KTM.
As mentioned above, the company has not currently announced which four bikes it will be bringing to India. However, most of the brand’s motorcycles feature a retro-modern design and are aimed at young buyers in the country.
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