Dominoes offers customers $ 3 to pick up their own cakes

Amid a nationwide labor shortage, Domino’s Pizza says it “tips” customers who pick up their own online orders with a $ 3 coupon for their next order.

Customers who now order online until May 22, 2022, will receive a $ 3 code redemption next week from another online export order of $ 5 or more, the company announced Monday.

The fast food chain wants to reward customers “who take the time and energy out of their day to act as their own delivery managers,” Domino’s Chief Marketing Officer Art D’Elia said in a statement. The offer comes before the Super Bowl, a day in which Domino’s typically sells at least 2 million pizzas, he added.

Domino’s said in an email that its restaurants are looking to hire more drivers to handle increased delivery orders.

“In recent years during the pandemic, we saw many customers start ordering more delivery than transportation. We found that now, more than ever, is a great time to reward carryout customers who serve as their own delivery drivers. “While Domino’s stores in the U.S. are in need of more drivers, the main reason we launched this campaign was to give back to customers who are outbid,” a CBS spokeswoman told MoneyWatch in an email.

Delivery drivers at Domino earn an average of just over $ 42,000 per year, according to ZipRecruiter.

Retail sales peak amid labor shortages


The company’s campaign to reduce demand for supplies comes amid a nationwide shortage of workers, with Americans snubbing low-paying work that can not be done remotely, including childcare and food service.

What is called the “Great dismissal,” saw a record number quit their jobs prior to the holidays, and the ongoing challenge of hiring and retaining employees is particularly acute in the service industry. About 4.3 million people resigned in December, the Labor Department said Tuesday. That’s a little less of November, when a monthly high of all times of 4.5 million Americans leave their jobs,

Among the contributing factors, researchers say, is millions of Americans wrestle with long-term symptoms out COVID, making them unable to work due to chronic health conditions.

Founded in 1960 in Ypsilanti, Michigan, Domino’s is now a publicly traded company. It reported worldwide sales of nearly $ 4.1 billion in the third quarter of 2021, with nearly $ 2 billion in the U.S., where Domino’s owns more than 360 businesses. Another nearly 6,000 are run by independent franchises.

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