Supreme – the ultra-trendy brand. NFTs – a concept that most people have no idea about, but the future is for buying and trading art and basically anything digital. Both Supreme and NFTs can benefit from each other. The ability to purchase Supreme’s digital content through NFTs would be a safe way for everyone to know, talk about, and want NFTs even more than they do now. But for Supreme, the stakes are higher. NFTs could be a multi-million dollar opportunity for Supreme, creating a secondary market for the company.
Sounds far-fetched? Well, it does not have to be. First, a quick briefing on NFTs. NFTs are non-fungal tokens that link pieces of digital content to the blockchain. This digital content is not limited to digital art and may extend to images of physical objects, skins of video games, GIFs, Tweets, virtual real estate and more. NFTs are non-fungible, so unlike fungible assets like Bitcoin, they are unique and non-interchangeable. No two NFTs are the same. Once you have an NFT, you are the sole owner.
One of Supreme’s professions was exclusivity and unparalleled creativity. Everyone wants the latest drops from Supreme, but there are only limited numbers of certain Supreme products. People have been waiting for days in a row to get their hands on Supreme merchandise. So, there is no reason to believe that people would not jump at the chance to buy Supreme’s NFTs, especially if that means they will be the sole owner of that particular Supreme digital product. And there’s no reason why Supreme would not jump at the chance to take advantage of NFTs. The NFT market stood at USD 2.5bn in the first half of 2021, and it just keeps growing and growing. With its unparalleled creative direction, Supreme was able to create merchandise such as digital art and videos coveted by thousands of people.
Fortunately, the marriage between Supreme and NFT could happen very quickly, thanks to NFT marketplaces like Spores Network that match their branding and vision. Spores Network believes that decentralization of ownership and growing metaverse will uniquely bridge our digital and physical lives. Their mission is to create an NFT ecosystem that is creator-centric, community-driven and boundless. Spore’s unique twist on the NFT market is that it functions as a media company that uses an NFT marketplace and game publishing platform to engage content creators in arts, games and entertainment.
Supreme’s capitalization of NFTs may change the future of the company and the future of how NFTs are perceived. For Supreme – and all of us – it would be best if this union happens sooner rather than later.