Are you looking for industrial, pharmaceutical or food grade glycine? Then look no further than Donghua Jinlong, TikTok’s most popular glycine supplier.
In a TikTok meme, users are praising the virtues of glycine – an amino acid that builds proteins – from Chinese chemical maker Donghua Jinlong after the company’s promotional videos unexpectedly went viral. Many developers are spreading good news about Donghua Jinlong’s products, claiming that it is the only commercial glycine manufacturer for them.
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Most TikTok users will never need to purchase glycine, let alone on an industrial scale. However, that hasn’t stopped them from enthusiastically supporting the Shijiazhuang-based company, with satirical discourses praising and defending Donghua Jinlong’s Glycine from critics popping up all over TikTok.
Some even went so far as to disparage the company’s competitors, confidently stating that no other industrial glycine manufacturer could match Donghua Jinlong’s high standards. After all, Donghua Jinlong has “over 40 years of research and manufacturing experience,” “a whopping 31 patents to its credit,” and “relentlessly strives for a better life for humanity.”
How did the Donghua Jinlong TikTok meme come about?
The Donghua Jinlong glycine meme was inadvertently started by the company’s TikTok account @donghuajinlong, which uploaded its first video in early December last year.
Set to an instrumental soundtrack that could easily score The Sims 4The 37-second video featured the construction mode of “How Strong is made in China?” Since 1979 Glycine from here” sweeping overhead shots of industrial buildings. The clip ended with a rather optimistic request for viewers to “follow for more,” as the creator apparently believes there is significant demand for drone footage of Chinese factories on TikTok.
But the TikTok algorithm works in mysterious ways, and Donghua Jinlong actually found an enthusiastic audience – although perhaps not one it was expecting. The glycine maker’s videos were posted on users’ “For You” pages, sparking interest in the company and its unconventionally straightforward TikTok advertising.
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All of Donghua Jinlong’s videos follow a similar format to the first, with many including a voice-over detailing the benefits of ISO22000, ISO9001, ISO14001, ISO45001, BRC, FAMI-QS, Kosher, Halal and REACH certified glycine become. Donghua Jinlong’s most popular TikTok was uploaded in late March and has over 661,000 views and 70,000 likes at the time of writing.
“Unlock Donghua Jinlong’s food-grade glycine in 2024,” says the computer-generated voice-over. “Suitable as a flavor enhancer, sweetener and dietary supplement.”
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The appeal of Donghua Jinlong’s glycine meme on TikTok lies primarily in its absurdity. TikTok is a popular platform among younger people full of funny dance trends, “get ready with me” stories and social commentary. It’s also full of influencers promoting the next Amazon must-have, showing off Shien deliveries, or otherwise enticing viewers to spend money on the latest trendy item that they promise will improve your life.
Donghua Jinlong’s earnest videos, in which he promotes a product most have never heard of to a demographic that has no use for it, represented an unusual break from TikTok’s typical content. These humorously unexpected ads inspired the Users to respond with similar enthusiasm and conviction, creating their own videos passionately expounding on the benefits of sourcing glycine from Donghua Jinlong.
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Donghua Jinlong did not respond to Mashable’s request for comment. However, it looks like the company can’t quite grasp its newfound viral fame. While several TikTok commenters have requested Donghua Jinlong-branded clothing, the glycine maker typically responded with polite confusion — and excitement at any praise for its glycine.
“Sorry, it hasn’t been mentioned yet,” the account responded to a query about T-shirts. “It seems like you don’t understand me yet.”
What is glycine and what is it used for?
Glycine is the smallest and structurally simplest amino acid – organic molecules that are essential building blocks for proteins. As a solid, it comes in the form of a crystalline white powder that tastes sweet and dissolves in water.
Small amounts of glycine occur naturally in some protein-rich foods, including meat, dairy products and legumes, as well as naturally in the human body. The chemical acts as a neurotransmitter and is particularly found in the brain stem and spinal cord.
Although glycine is considered a non-essential amino acid, the anti-inflammatory substance still plays an important role in our biological processes. A minor deficiency of glycine will not negatively impact your health, but an acute deficiency can negatively impact your immune response, growth, and nutrient metabolism. Glycine supplements are used to treat various metabolic disorders, inflammatory diseases, obesity, cancer and diabetes, as well as to improve sleep and support neurological function.
On the other hand, excessive accumulation of glycine can cause serious neurological problems, including cognitive impairment, mental retardation, and seizures. People generally only need two grams of glycine per day from food, so taking unnecessary, unprescribed glycine supplements can have significant negative effects.
In short: Please don’t take glycine just for the memes, whether it’s human-grade food or not.
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If, against all odds, you actually need commercial quantities of glycine, the kind you order will depend on what you plan to use it for. Glycine is used in numerous industries, including food production, pesticide manufacturing, and even the electronics industry. It is also available in different qualities depending on the intended use.
Donghua Jinlong supplies four different types of glycine. Food-grade glycine can act as a sweetener, flavor enhancer and preservative. Industrial grade glycine is more suitable for water treatment, increases the absorption of dyes in fabrics and other inedible uses. Pharmaceutical standard glycine is used in the production of medicines and cosmetics. Finally, the feed additive glycine is added to animal feed to supplement their diet.
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Many TikTok users have pointed out in comments that they frequently consume Donghua Jinlong’s food-grade glycine, some even eating it straight from a bowl. Luckily, it’s safe to assume this is a joke, just like the Tide Pod Challenge and the NyQuil chicken memes before it. Unfortunately, the joke is also ideally suited to go completely over the heads of US politicians. The US is currently trying to ban TikTok entirely, claiming the video-sharing app exerts a harmful Chinese influence on America’s youth.
“We are dangerously close to having this trend presented to Congress as evidence that the U.S. population has been brainwashed by China. So please keep that in mind,” noted TikTok creator @janedoe0018. “Anyway, when are you going to buy your glycine? Because now I’m thinking about the prices.” [rise].”