A viral TikTok influencer who doubled as a member of the Chick-fil-A team has revealed that the chicken chain asked her to stop posting videos of employee meals during shifts – so she quit.
Miriam Webb, who has over 121,000 followers and 3.8 million likes on the platform, began posting videos during her shift back in December that quickly went viral. Webb ate what she would eat as part of the free employee meals, with a humorous twist. She began each video with her signature line: “It’s a great day at Chick-fil-A and today I’m showing you what I’m getting for my staff meal.”
@mirithesiren This is a honey mustard lover’s dream! @Chick-fil-A #fyp #chickfilahacks #chickfilasauce #chickfila #chickfilaemployee #freemeal #freefood #curlyhair #blackgirl #honeymustard ♬ Original sound – mirithesiren
But her days of posting menu hacks and lunchtime creations came to an end when she was reportedly told by upper management and company PR that she was violating a policy in the employee handbook (she didn’t specify). ).
In an April 15 video, Webb told viewers she was violating company policy and that the chain was “no exception” to her success. (The meeting followed one of Webb’s videos discussing the chain’s new cherry drinks, which were viewed over two million times.)
@mirithesiren Chick-fil-A Corporate has asked me to stop creating content. I’m sorry guys :/ Thanks for all the support and love, but it’s the end of an era. “The posts on this site are my own and do not necessarily reflect the views of TC&Js Enterprises, Chick-fil-A Whittwood, or Chick-fil-A, Inc.” #fyp #chickfila #chickfilaemployee #chickfilasauce #chickfilahacks #curlyhair #blackgirl ♬ original sound – Mirithesiren
“I want to make it clear that this was not a punishment. It wasn’t because I did something wrong in my videos or said something in my comments that made them say no to further videos,” she told viewers. “That was something they didn’t know I was doing.”
She pointed out that the company found the videos “funny and engaging” but still had to ask Webb to stop creating the content for violating rules. She said she asked the brand for a “collaboration” but was still met with resistance.
“I respect her decision. And now all I can do is adapt,” she told viewers.
Accordingly Business InsiderShe handed in her resignation on Monday and plans to focus on becoming a full-time food content creator and is already posting videos reviewing food from rival Shake Shack.
Webb said that Chick-fil-A allows her to keep her videos on her profile and that she is not at all angry with the company’s decision, calling the journey to becoming a content creator a “beautiful experience.”
Chick-fil-A did not immediately respond Entrepreneur Please comment.