VerticalScope is Working with The Trade Desk to Integrate OpenPass and OpenPath

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VerticalScope’s more than 65 million registered users can now securely log in to over 1,200 communities with OpenPass

The new partnership also includes integration with OpenPath

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TORONTO – VerticalScope Holdings Inc. (TSX: FORA) (“VerticalScope”), a technology company that built and operates a cloud-based digital platform for online enthusiast communities with 65 million registered users, today announced that it has acquired the (Nasdaq : TTD) OpenPass and OpenPath solutions to provide secure authentication for users and improved access for advertisers.

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OpenPass is a single sign-on solution developed by The Trade Desk and deployed in VerticalScope’s web communities, providing users with a secure login alternative. As web publishers are concerned about advertising addressability and consumer privacy, OpenPass allows them to transparently authenticate their users and provide a premium advertising experience.

VerticalScope’s platform is home to over 1,200 communities where specialized stakeholders come together at the intersection of content and commerce. From automotive to outdoor, enthusiasts can share advice and ideas in VerticalScope’s communities and learn about new products that match their interests.

“The ability for publishers like VerticalScope to monetize content at scale in a way that is also transparent and secure for users is exactly what OpenPass was designed for,” said Will Doherty, VP of Inventory Development at The Trade Desk. “As addressability continues to evolve across the web, authenticated environments are the most attractive to advertisers.”

VerticalScope also integrates with The Trade Desk’s OpenPath, a solution that provides advertisers a direct path to VerticalScope’s premium platform. This direct connection will contribute to a more efficient auction and increase value for both advertisers and VerticalScope. Brands and agencies that advertise through The Trade Desk on sites like Watchuseek.com, AVSForum.com, MTBR.com and JeepForum.com benefit from this direct connection, providing a more efficient approach to the digital media buying process.

“Adding a direct connection to a market leader like The Trade Desk is a major step forward for our company and our customers and will allow us to capture a greater share of spend in the programmatic value chain,” said Chris Goodridge, President and COO at VerticalScope. “The Trade Desk is an industry leader and this partnership provides our users with a secure and premium experience. That’s why we’re pleased to be able to offer OpenPass as a new login option for our communities.”

About VerticalScope

VerticalScope was founded in 1999 and is headquartered in Toronto, Ontario. VerticalScope is a technology company that built and operates a cloud-based digital platform for online enthusiast communities in high consumer spending categories. VerticalScope’s mission is to give people with shared interests the opportunity to connect, explore their passions, and share knowledge about the things they love. Through targeted acquisitions and development, VerticalScope has built a portfolio of over 1,200 online communities and over 100 million monthly active users. VerticalScope is listed on the Toronto Stock Exchange (TSX: FORA).

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About The Trade Desk

The Trade Desk™ is a technology company that empowers advertising buyers. The cloud-based self-service platform allows ad buyers to create, manage and optimize digital advertising campaigns across all ad formats and devices. Integrations with key data, inventory and publisher partners ensure maximum reach and decision-making capabilities, and enterprise APIs enable custom development on the platform. The Trade Desk is headquartered in Ventura, California, and has offices in North America, Europe and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

Forward-Looking Statements

This press release contains forward-looking information within the meaning of applicable securities laws, which reflects VerticalScope’s current expectations regarding future events. When used in this press release, words such as “should,” “could,” “intends,” “expects,” “plans,” or “believes” and similar expressions identify forward-looking statements. Forward-looking information, including statements regarding VerticalScope’s future monetization strategies and capabilities, demand and advertiser value and growth, are based on a number of assumptions and are subject to a number of risks and uncertainties, many of which are beyond VerticalScope’s control . Although VerticalScope believes that the expectations reflected in these forward-looking statements are reasonable, such statements are subject to risks and uncertainties and there can be no assurance that actual results will be consistent with these forward-looking statements. These risks and uncertainties include, but are not limited to, the factors discussed under “Risk Factors” in VerticalScope’s Annual Information Form dated April 1, 2024 and available on VerticalScope’s profile on SEDAR+ at https://sedarplus.ca. Actual results may differ materially from those projected herein. VerticalScope undertakes no obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable securities laws.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240501842084/en/

contacts

VerticalScope Holdings Inc.
Vincenzo Bellissimo, Chief Financial Officer, Tel: 416-341-7166, [email protected]
FNK IR – Matt Chesler, CFA, 646-809-2183, [email protected]

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