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When Taylor Swift speaks, Swifties listen. After the Grammy winner released her brand new album, The Tortured Poets DepartmentOn April 19, fans immediately began analyzing the lyrics and figuring out which song was their favorite.
However, one title helped a London pub experience exponential sales growth in just a few days. According to the owner and event manager of The Black Dog Lily BottomleyTaylor’s song, aptly titled “The Black Dog,” hasn’t just gained a few new customers.
“We just love it, it’s been so much fun,” she told the BBC on April 22. “All the attention has been pretty overwhelming but we couldn’t be happier.” Lily also confirmed that Taylor, 34, had previously visited the pub herself and said the venue now offers burgers and cocktails inspired by the singer.
In the track “The Black Dog,” Taylor sings about an ex who left his cell phone’s location settings on after a breakup. Although she doesn’t name any specific people, a large part of her eleventh studio album is about ex-partners Joe Alwyn And Matty Healy.
“And so I watch you walk into a bar called The Black Dog,” she sings in the first verse. “And drill new holes in my heart, you forgot to turn it off.”
While Lily isn’t revealing who the famous ex might be, she told Sky News on April 22, “We have a certain blonde regular who visits us, let’s just say it.”
She also shared her theory as to why fans (and Taylor) might fall in love with her company. “The Black Dog is a beautiful neighborhood pub,” she told the BBC. “It’s really small and really cozy, so I imagine the neighborhood feel, the community, would appeal to them. Obviously, as famous as she is, [it’s] maybe a nice break. We had [the album] non-stop in the pub. We got sing-alongs from fans. It was great.”
It’s also incredible how often Taylor has made history thanks to her latest work. Not only The Tortured Poets Department became Spotify’s most streamed album in a single day, but was also the first album on the platform to exceed 300 million streams in a single day.
Apple Music also announced this The Tortured Poets Department had broken its record for biggest pop album of all time through first-day streams shortly after the LP’s release.
Next on Taylor’s agenda is resuming her sold-out concert Epochs World Travel. She is expected to reunite with the supporting act Paramore and perform in Paris on May 9th before traveling to Sweden, Germany and other countries.