Taylor Swift, Travis Kelce
Getty Images(2)It’s safe to say Taylor Swift And Travis Kelce could afford to rent out (several) restaurants every day for the rest of their relationship.
Swift and Kelce broke the internet in September 2023 when they confirmed their romance with the Grammy winner watching the Kansas City Chiefs play the Chicago Bears at Arrowhead Stadium in Missouri.
Since then, fans (and haters) have been debating who’s more famous — one of the biggest names in music and one of the winningest tight ends in NFL history — and who has more money in the bank.
“I’m really going to start attacking athletes and saying that Taylor is dating Travis for PR. What PR does she need, literally??” She is the greatest artist in the world. She doesn’t need his name or his money. She ate ranch and ketchup and now Heinz mixes ranch and ketchup like please stfu,” one fan explainedreferring to Heinz’s limited edition “Ketchup and Seemingly Ranch” sauce.
While the biggest (and most obvious) takeaway is that both Kelce and Swift are very successful – and very rich – Us takes a closer look at the numbers:
Football vs. music
Kelce initially signed a four-year, $3,126,304 contract with the Chiefs in 2013, which included a $703,304 signing bonus. Four years later, Kelce’s contract was extended and he signed an impressive five-year deal with the team worth $46,842,000 and a $10,000,000 signing bonus.
For the 2023 season, Kelce’s salary was $11,250,000. He then signed a two-year, $34.25 million extension in April 2024, solidifying his place in Kansas City through the end of the 2027 season. He earned $17 million guaranteed in 2024, making him the highest-paid tight end in the NFL.
Taylor Swift began writing songs about love and breakups in the early 2000s, but her talent was soon recognized by music executives who knew she was the one. From releasing her first record in 2006 to performing on stages around the world, this star has earned her place in the Hollywood A-list music scene. […]
Swift, for her part, got going The Eras Tour in March 2023. In April 2024, Forbes noted that Swift made “$190 million in after-tax profits” from her concerts.
According to a report from Bloomberg News Analysis, Swift reached billionaire status in October 2023. Bloomberg noted at the time that Swift’s music catalog was worth an estimated $400 million. The outlet reported that at the time, she earned an estimated $370 million in concert sales and merchandise, $120 million in streaming revenue from Spotify and YouTube, and $80 million in royalties from her music sales.
Social media and advertising contracts
Kelce only has 6.4 million Instagram followers, Swift has more than 280 million fans. Although the numbers aren’t exactly comparable, Kelce could benefit directly from his profile more often via Instagram ads. The soccer star reportedly earns $5 million annually from endorsements for several brands including Nike, T-Mobile, Old Spice, McDonald’s, Walgreens, Dick’s Sporting Goods, Bud Light, Pfizer, and more.
Kelce also co-hosts a podcast with his brother Jason Kelce titled “New Heights,” which brings in an estimated $1 million to $2 million in annual revenue for the athletes. According to Spotify, requests for “Travis Kelce” on the streaming service increased by more than 1,300 percent after Swift’s first visit to the Chiefs game.
Travis Kelce didn’t shy away from giving his girlfriend Taylor Swift her flowers on his podcast. The couple’s romance began shortly after Travis first mentioned the pop star on the New Heights podcast, which he co-hosts with his brother Jason Kelce. In July 2023, Travis remembered seeing Swift perform at Arrowhead Stadium […]
Dow Jones’ “conservative” estimate of how much Swift – which has partnerships with Capital One, Coca-Cola, Target and Apple – will earn in advertising revenue in 2023 is $25 million.
Merch
After Swift went to the Chiefs game, Kelce’s No. 87 jersey saw a 400 percent increase in sales across the Fanatics network of websites, including NFLShop.com. NFL players reportedly make 67 percent of profits from their jersey sales. Kelce also owns a clothing brand called Tru Kolors Brand.
Swift, for her part, regularly sells her merchandise at her concerts and online. Cities open stadiums days before their performance to give fans a chance to score T-shirts, sweatshirts and limited-edition CDs (yes, Swift has fans). Purchase CDs), vinyls and more. In October 2023, Bloomberg reported that Swift earned $370 million from concert sales and merchandise.