- Carlos Tavares, the boss of Stellantis, said he rejected offers to sell Alfa Romeo to other companies, reiterating that it was “the greatest jewel” within the group.
- The launch of the new generation Stelvio SUV is confirmed for 2025, followed by the Giulia sedan in 2026.
- Stellantis will invest over 5 billion euros ($5.4 billion) in Italy to finance a battery gigafactory and the production of 15 new models locally.
Stellantis has a diverse portfolio of brands, but the automotive group’s CEO shows no inclination to cut or sell brands, particularly Alfa Romeo. Debuting the all-new Alfa Romeo Milano, the Italian brand confirmed plans to unveil a next-generation Stelvio SUV in 2025. The associated new Giulia sedan is scheduled to follow in 2026.
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Tavares loves Alfa Romeo
Carlos Tavares, CEO of Franco-Italian automaker Stellantis, revealed that both internal and external voices had put him under pressure to reduce the number of brands in the group’s offering. However, Tavares remains committed to maintaining the current brand portfolio.
More: Milano’s new ‘baby’ SUV is Alfa Romeo’s first electric vehicle
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He then described Alfa Romeo as “the greatest jewel” within Stellantis and emphasized its importance. Tavares also revealed that other companies had expressed interest in acquiring Alfa Romeo, but it only took a second for him to reject the offers.
Tavares proudly declared that he would not sell Stellantis brands to the Chinese and criticized the strategy of competitors in the automotive business: “Those who bring Chinese automakers to Italy are on the same side as those who sold Volvo to Geely and MG .” to another Chinese car manufacturer (SAIC). My friends, that won’t happen with Stellantis, that won’t happen with Alfa Romeo.”
He also dismissed reports of Stellantis’ withdrawal from Italy and Fiat’s breakup as “fake news.” Instead, he confirmed that the group would invest more than five billion euros ($5.4 billion) in Italy, including building a battery gigafactory and producing 15 new models in local factories.
Production of the Fiat Panda will be extended until 2030
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In addition, production of the ICE-powered Fiat Panda (Pandina) at the Pomigliano d’Arco plant has been extended until 2030, three years longer than originally announced. It’s worth noting that the existing third generation of the Italian city car was introduced in 2012, meaning it will be 18 years old by the end of production.
New Stelvio and Giulia available soon
Before Carlos Tavares took the stage, Alfa Romeo CEO Jean-Philippe Imparato outlined the brand’s future plans. He confirmed the debut of the new-generation Stelvio SUV in the second half of 2025, followed by the Giulia sedan in 2026. Both models will use the STLA Large architecture shared with the new Dodge Charger Daytona.
More: Stellantis CEO wants to halve the weight of the electric vehicle battery
Imparato also underlined the brand’s unique position on the global market. He pointed out that Alfa Romeo may be the only automaker in the world to offer such a wide range of vehicles, from the stratospheric 2 million euro ($2.15 million) 33 Stradale supercar to the affordable Milano subcompact SUV for 30,000 euros (US$32,000). He further highlighted the success of the 33 Stradale by revealing that all 33 units sold out in just seven weeks, leaving a waiting list of 50 eager customers.
According to Imparato, the Alfa Romeo Milano will eventually be available in 28 countries by the end of 2024, with “many more markets” to follow in 2025. The CEO spoke emphatically about the Italian brand’s future expansion: “I want to sell Alfa Romeo everywhere – Australia, Japan, Mexico, if you’re willing to pay, I’m here, my friend.”
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