Sensible Meats Provides Shareholder Updates

VANCOUVER, British Columbia – Sensible Meats Inc. (CBOE CA: HOTD) (FSE: OX4) (“Reasonable” or the “Pursue“)

Due to the challenges currently facing the plant-based meat industry, the Company’s Board of Directors, with the support of management, has initiated a review process to explore and evaluate a broad range of strategic alternatives. The strategic review process includes an assessment of the Company’s current strategic direction, operations, market valuation and capital structure and considers appropriate alternatives for the Company, including a change in the Company’s current business or other possible strategic alternatives identified as part of the strategic review.

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To assist in this process, the Board has appointed Mr. Chris Jackson, a current Director, as the Company’s Interim Chief Executive Officer. Mr. Jackson founded Qtrade Financial Group (www.qtrade.com), Canada’s leading independent brokerage firm, in 1999 (sold to Desjardin in August 2016), founded and launched MYM Nutraceuticals (www.mym.ca), a major supplier to the province the stock market distributor of premium marijuana products across Canada (purchased by IM Cannabis Corp. (IMCC: NASDAQ) in 2021) and was a founding investor in 2016 in Nude Beverages (nudebeverages.com), a spirits company specializing in vodka, tequila, and Gin canned products contain no sugar or sweeteners and operate in Canada and the USA. The Board is pleased with Mr. Jackson’s experience at the helm of Sensible during this transition period.

Chris will replace Mr. Shawn Balaghi, who will remain on the Company’s Board of Directors to support the strategic review process. The Board thanks Mr. Balaghi for his service as Chief Executive Officer since the Company’s initial listing on the CBOE.

While the strategic review process is ongoing, the Company intends to continue to pursue its core strategic objectives to maintain and increase the value of its current business and operations. Other than as described in this press release, the Company has not made any decisions related to strategic alternatives at this time and there can be no assurance that the evaluation of strategic alternatives will result in a transaction proceeding or a change in strategy. The Company does not intend to make further comment unless and until further disclosure is appropriate or necessary.

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Forward-Looking Statements

This press release contains statements that constitute “forward-looking information” within the meaning of applicable securities laws. Forward-looking information is often identified by the words “may,” “would,” “could,” “should,” “will,” “intend,” “plan,” “anticipate,” “believe,” “estimate.” “expect” or similar expressions. Readers are cautioned that forward-looking information is not based on historical facts, but rather reflects the expectations, estimates or projections of the Company’s management regarding the Company’s business or future results or events, which are based on the Company’s opinions, assumptions and estimates The statements are made on the basis of management’s opinions that were considered appropriate at the time. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, such information involves risks and uncertainties and undue reliance should not be placed on such information because unknown or unpredictable factors could have material adverse effects on future results and performance could have, or successes. Key factors that could cause actual results to differ materially from those projected in the forward-looking information include: changes in general economic, business and political conditions, including changes in financial markets; declines in prevailing prices for products in the markets in which the Company operates; adverse changes in applicable laws or adverse changes in the application or enforcement of applicable laws; regulations and enforcement priorities of government agencies; compliance with government regulations and related costs; and other risks described in the Company’s prospectus. Should one or more of these risks or uncertainties materialize, or should the assumptions underlying the forward-looking information prove incorrect, actual results may differ materially from those intended, planned, anticipated, believed, estimated or anticipated as described herein. Although the Company has attempted to identify important risks, uncertainties and factors that could cause actual results to differ materially, there may be others that cause results not to meet expectations, estimates or intentions. The Company does not intend, and undertakes no obligation, to update this forward-looking information, except as required by law.

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The Company’s securities have not been and will not be registered under the United States Securities Act of 1933, as amended, or the securities laws of any other state and may not be offered or sold in the United States or to or for the benefit or benefit of any person in the United States States, in the absence of registration or an applicable exemption from registration requirements. This press release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in the United States or in any jurisdiction in which such offer, solicitation or sale would be unlawful.

Neither the NEO Exchange nor any securities regulatory authority has approved or disapproved the contents of this press release.