There’s a rumor about it drake And Kendrick Lamar’s shared music label tried to force her to squash it — but it turns out it’s completely baseless… TMZ has learned.
Here’s the deal… A blind article is being circulated that purports to contain inside information about an alleged meeting between Kendrick, Drake and Universal Music Group… to which both artists are technically signed through distribution subsidiaries.
The blind article raises a number of points – including the claim that UMG bosses tried to force Kendrick to capitulate to Drake, apologize and keep things quiet.
The blind article states – citing alleged insiders – that the UMG wanted K.Dot to issue a statement acknowledging that Drake is not, in fact, a pedophile… while also claiming that UMG executives were treating Drake as a major Losers look at the beef and it hurts their bottom line.
It also sounded pretty thorough and detailed… but sources with direct knowledge tell TMZ that there was no such meeting between UMG, Drake and Kendrick… and that this whole little narrative – which is starting to go viral on the internet – completely is made up and not true.
Not only are we told that UMG didn’t fit in here… but our sources familiar with the label’s inner workings also say that Universal would never get involved in something like that.
The way it’s explained to us… Kendrick and Drake’s issue is between them and completely unrelated to the business side of things – and UMG simply doesn’t believe it’s their job to intervene in either direction. So you didn’t do it… and never even thought about doing so.
However, there’s also the fact that all those music drops obviously only helped them. All of the tracks between these two guys have driven a lot of streams and plays – and that’s dollars for UMG… so objectively there’s a financial incentive to keep a beef like this going.
As for the question of whether it will actually continue or whether it will fail… all signs point to the latter. DJ Hed telegraphed this earlier this week, hinting that Drake would throw in the towel and move on. Of course that was the case before a shootout took place at Drake’s house.
We can’t say how the unfortunate development will affect the music industry – as for whether one of these titans will be called in by the headmaster to solve his problems… We’re told that’s complete nonsense.
We hope they can resolve their issues quietly (and non-violently) behind the scenes.