Proton today announced that it has sold a total of 11,025 vehicle units for the domestic and export markets for the month of April 2024. This figure allows the company to achieve a sales growth of 17.1% compared to the same month last year, which recorded sales of 9,415 vehicle units.
The volume recorded also allows Proton’s cumulative annual sales for 2024 to also reach 50,175 units, compared to 49,702 units for the period from January to April 2023. This is in line with the growth of the Total Industry Total (TIV). for the Malaysian automobile market, which is expected to grow by 59,100 units over the same period, bringing the cumulative figure for this year now to 261,345 units.
Therefore, Proton estimates its market share in Malaysia at 18.7% in April 2024, while its annual market share is estimated at 19.2% to remain in second place. Exports, on the other hand, rose again by 38.5% from the beginning of the year to April, from 603 units to 835 units.
Contributing to the overall sales in April, the X50 sold 1,642 units, climbing back to the top as the best-selling B-segment SUV in the local market. Meanwhile, the Proton S70 remains the best-selling C-segment sedan in Malaysia for the fourth consecutive month with sales of 1,635 units in April and has now reached 7,463 units in the first four months of this year.
Proton’s cheapest model, the Saga, still contributed the most sales with 5,031 units in April. This means cumulative annual sales now stand at 23,278 units, an increase of 8.8%.
As for other models, sales of the Proton B-segment hatchback Proton Iriz reached 424 units in April, and sales in the first four months of the year were 1,958 units.
Saga also became the most popular model in the export market with up to 427 units, followed by the X50 in second place with 176 units sold abroad from January to April this year. The Proton S70 sold outside Malaysia sold 89 units last month, all to the sedan’s only export market to date, Brunei.
“The decline in automobile sales in April, where TIV contracted by 16.8% compared to March 2024, could be due to the long holiday period celebrating Hari Raya Aidilfitri, during which OEMs, dealers and operators in other local automobile ecosystems are not operating are related to the holiday. “However, the continued demand for Proton models is further strengthened by continuous quality improvement efforts with better results in the Global Customer Product Audit (GCPA) since 2019, resulting in greater confidence among drivers,” said Edar Roslan Abdullah, CEO of Proton.
“Export sales remain an important pillar of Proton’s long-term objectives and with the Proton S70 increasing its sales in both the domestic market and export, we are confident of achieving sustainable export sales growth this year and increasing the contribution of export sales to ours increase.” Total annual sales. This year we added Trinidad and Tobago to our export portfolio and once again strengthened our position in Bangladesh. Proton is confident that the market will surge as demand from car buyers remains strong. This is important for us to continue to do our best and ensure excellence in all our endeavors,” he added.
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