Pioneering Digital Audio Advertising Company Audire Chooses Veritonic for Attribution

Audire will use Veritonic’s audio attribution solution to measure the ROI of its advertising partners’ audio and podcast ads

NEW YORK – Veritonic, the industry’s comprehensive audio research and analytics platform, today announced that Audire, the digital audio advertising company founded by former global audio advertising veterans Carlos Cordoba and Gonzalo Borras, has selected its audio attribution solution to Allow the company to accurately track and measure the performance of audio and podcast advertising across its omnichannel program.

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With a reach of more than 150 million listeners worldwide, the company will leverage Veritonic’s attribution solution to enable its advertising partners to understand the impact and demonstrate the value and ROI of their advertising across Audire’s extensive network. Advertisers can see all actions listeners took on their site across all devices after hearing their ad, including “Add to Cart,” “Purchase,” “Leads,” and more.

“We are committed to providing brands with unrivaled advertising exposure on digital audio platforms in Latin America, the United States Hispanic markets and Europe, and measurement is critical to this endeavor,” said Gonzalo Borras, Managing Director Latin America at Audire. “Veritonic’s unparalleled ability to track and measure omnichannel audio campaigns via a simple tag is unparalleled. We look forward to providing our brand and advertising partners with actionable insights that will enable them to understand the effectiveness of their ads and refine their creative, targeting and media strategies to achieve ever better results.”

“Audio continues to evolve as an effective marketing tool in Spain and we are proud to work with Veritonic to drive this growth,” said Carlos Cordoba, Managing Director Spain at Audire. “Veritonic’s unrivaled attribution solution will provide brands with the information they need to understand the effectiveness of their audio campaigns and strengthen their overall audio strategies going forward to reach their audiences and increase their ROI.”

“At Veritonic, we understand the importance of data in making informed marketing, branding and advertising decisions,” said Scott Simonelli, CEO of Veritonic. “We are pleased to help Audire provide its advertising partners with comprehensive metrics that enable them to understand the performance of their audio devices and its impact on their KPIs and overall business goals.”

For more information about Veritonic’s attribution solution, visit www.veritonic.com or contact [email protected].

About Veritonic

World-renowned brands, agencies, publishers and platforms rely on Veritonic’s comprehensive audio research and analytics platform to research, test and measure the pre-, in-market and post-campaign ROI of their audio assets and campaigns. The resulting insights enable customers to gain confidence in their audio investments, mitigate risk through optimization, and increase their return on investment by delighting consumers with compelling audio experiences. For more information, visit https://www.veritonic.com.

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About listening

Audire is an advertising network specializing in digital audio with coverage in Latin America, Europe and the United States. It is characterized by its own technology and sales teams in Latin America and Europe. It currently has an audience of 150 million people who listen to radio, online music and podcasts daily across various platforms. The company offers advertisers and agencies the opportunity to connect with consumers through digital audio advertising using specialized technology. For more information, visit Audire’s official website: https://audire.fm/. You can also find them on LinkedIn: https://www.linkedin.com/company/audirefm/