Deadline’s most valuable blockbuster tournament is back. While studios enthusiastically embraced the day-and-date model of cinema during the Corona crisis when theaters were closed, they soon realized that there is nothing more profitable than a theatrical release and the downstreams that come with it. If anything, cinema is the advertisement of a film’s longevity in later home entertainment windows. In 2023, streamers like Apple joined the discussion, also recognizing the need for plays to eventize their films. The financial data compiled here for Deadline’s most valuable blockbuster tournament is selected from experienced and trustworthy sources.
THE FILM
PAW Patrol: The Mighty Movie
Paramount Pictures and Spin Master
Kicking off this year’s blockbuster tournament with a shocking twist is the sequel from Paramount and Spin Master Paw Patrol: The Mighty Movie, a September 29 release, topped the box office with an opening of $22.7 million, a worldwide opening of $46 million, a U.S. final of $65.2 million, and a worldwide BO’s $202.2 million raised a lot of buzz. Interestingly, Paramount’s horror film-turned-Paramount+ also placed 10th in last year’s tournament Smile. PAW Patrol: The Mighty MovieAlthough recent ticket sales opened during the SAG-AFTRA strike, they underscored the brand’s power to attract families with young children without its lineup causing a massive publicity boost (note: star Kim Kardashian previously had one on June 12 Trailer released on TikTok (the actors’ strike began). The first PAW Patrol The film’s 2021 revenue ($40.1 million domestic and $144.3 million worldwide) decreased due to its release on Paramount+ and in theaters; The distribution tactic was adopted as families slowly returned from the pandemic. To bring the genesis PAW Patrol The journey to the big screen began with Brian Robbins, CEO of Paramount Pictures, when he was at Nickelodeon. He recognized the potential to elevate consumer products from one of the largest preschool franchises in the world through a theatrical adaptation; The cable channel Nick first broadcast the children’s series in August 2013. Part of the lure of getting moms off the couch was Paramount casting Kardashian as Delores, with the reality star herself a mother with children PAW Patrol fans. Furthermore, we must not forget it Frozen Star Kristen Bell is part of the voice ensemble here.
To increase awareness The powerful film Without cast PR, the studio delivered experiences for families to entice them to participate. No actors to book for shows? No problem. There were costume characters from the film flooding zoos, a White Sox game in Chicago and children’s hospitals, as well as on-air appearances in several markets. There was also an impressive 5,500 square feet of space PAW Patrol 2 Movie experience at Columbus Circle in New York City that concluded with a collectible puppy tag, photo op, Dance PAWty, and a gift shop with 24 SKUs of PAW Patrol merchandise for sale. Social media highlights included lyric videos created for three of the sequel’s original songs, including “Down Like That” by Bryson Tiller, “Bark to the Beat” by McKenna Grace and Blackbear and “Learning to Fly” by Christina Aguilera. Brand partners that helped garner 3 billion impressions for the sequel included Burger King with a movie-themed King Jr. meal and Dogtopia, which called out all super puppies by encouraging pet parents to harness their dog’s superpowers in one to share our first film partnership.
THE BOX SCORE
THE CONCLUSION
How did this sequel make it into our top 10? According to sources, it all boils down to $50 million worth of goods. Get this: Some films get greenlit because they can boost merchandise sales, and that was the justification here for this $30 million production, split equally between Spin Master and Canada-based Paramount . This is therefore a single item in the profit and loss statement. Other blockbusters like The Super Mario Bros. movie And Barbie, although rich in goods sales, there were no green lights dependent on consumer goods. Paramount is the licensor of the consumer products, working on everything from towels to toothbrushes to pajamas. Spin Master will receive $10 million in equity from the film. The $70 million in revenue includes the cost of Paramount selling the film to streaming service Paramount+. A total net profit of $114 million has paved the way for a third film, already scheduled for release on July 31, 2026.