It’s official – the hot girls are using Pinterest.
Megan Thee Stallion took part in a panel discussion during Social Media Week and revealed that the image curation site is actually one of her favorite apps. She said she decided to delete Twitter (now called X) and Instagram from her phone, leaving Pinterest and TikTok as two of her favorite social apps.
This news isn’t surprising considering Pinterest is having a moment. The social app had nearly 500 million monthly active users in the fourth quarter of 2023, up 11% year over year, with total revenue reaching $3 billion, according to its latest quarterly earnings report. Pinterest is also taking steps to stay relevant with Gen Z – it has the Creator Inclusion Fund and has implemented new technology to support inclusive search on the site. The company told us that as of last summer, about 40% of Pinterest’s global monthly active users are Gen Z.
On the panel, Megan Thee Stallion said she loves the app because it allows her to curate exactly what she wants to see, listing topics ranging from puppies to makeup and workout videos. Nearly 11,000 people liked the video, with users flooding the comments section with comments about Pinterest being their favorite app too.
Megan thee Stallion did not respond to TechCrunch’s request for comment.
It’s interesting to see how Pinterest can feel undervalued or undervalued.
That’s largely because discussion of social media apps often focuses on doom and gloom, while Pinterest has managed to largely evade these mainstream discussions. When tech CEOs were called to testify before Congress, Pinterest was absent. Despite a heated controversy over the app’s lack of teen safety features, the company responded with new controls and the news cycle moved on to other topics.
To some extent, Pinterest’s appeal might lie in how it allows users to curate their own experiences. They don’t have to interact with random strangers like they do on Twitter/X and can avoid contact with communities they don’t want to interact with. You also feel like you have more control over teaching the algorithm to display exactly what you want during activities like pinning and creating boards.
“We believe it’s possible to have a social platform that enriches your life – rather than distracts you from it. This brings out your best instincts—instead of relying on your worst,” Malik Ducard, Pinterest’s chief content officer, told us. “Pinterest should be a positive place where people can discover who they really are – away from the everyday stress of news and online comparisons and comments.”
Pinterest told us that the number of Gen Zers using the site to search for celebrities increased 40% year-over-year, supporting the theory that young people are using alternatives to Google platforms for the content they seek . Generation Zers are also more likely to use TikTok for search queries than a traditional search engine.
Megan Thee Stallion has a vested interest in Pinterest, having previously worked with the company. She attended the Pinterest Creators Festival in 2021 and had a Pinterest board with singer Renee Rapp to promote her latest song, which, unsurprisingly, was named on Pinterest. Pinterest is using Board Drops to collaborate more with creators and give users a behind-the-scenes look at what inspires many of their favorite artists. Big names also use it privately.
Rapper 50 Cent revealed that he finds inspiration on Pinterest, as did actress Rachel Zegler recently talked about her Love the social platform, and Sophia Richie Grangie spoke to her Fashion about setting up private forums to help them plan their wedding. For the most part though Even celebrities, many of whom are loud on X and Instagram, are usually silent about their lives on Pinterest. It’s true that many of them have brand profiles, but they probably also have their own private accounts, as Megan Thee Stallion hinted during her panel.
As it stands, the site remains one of the last remaining quiet spaces on the internet – a place where ambitious mood boards exist without the pressure of proving anything to anyone. It makes sense that in a time of online hate and oversaturation, people would escape to a more peaceful corner of the internet to dream again.
While Megan’s comments didn’t move markets quite the same way other celebs’ comments on social apps have in the past, Pinterest stock actually rose this morning. It seems like all the hot girls are swapping Pinterest too.