Volkswagen India launched the Taigun GT Line and GT Plus Sport on April 22, 2024. The company has now released a new TVC for the same. The 78-second TV commercial is titled ‘The new Taigun GT Line #StyledToWander’ and will be uploaded on Volkswagen India’s YouTube channel.
The TVC begins with a red Taigun driving in rainy conditions. For those who don’t know, GT Line and GT Plus Sport are the black versions of the Taigun SUV. The child sitting in the car asks his parent, “Where does the rainbow begin?” The parent replies, “Let’s find out,” and speeds up the car to highlight his exploratory skills.
The TVC highlights the various black elements of the GT Line Taigun. The car is shown among various landscapes including mountains and sandy areas. In addition to the regular variants, the GT Line offers changes such as tinted headlights, blacked-out alloy wheels and an all-black interior design with gray stitching in the GT Line and red stitching in the GT Plus Sport.
Based on the Highline variant, it offers features like a 10.1-inch touchscreen infotainment unit, wireless charger, rear view camera and automatic air conditioning. The GT Plus Sport, on the other hand, is based on the topline variant and offers features such as a 10.1-inch touchscreen infotainment system, connected car technology, an 8-inch digital instrument cluster, a subwoofer and amplifier, ventilated and electrically adjustable front seats as well Ambient lighting, a single-pane sunroof and automatic climate control.
Volkswagen offers the Taigun with two engines: a 1.0-liter turbo gasoline engine and a 1.5-liter gasoline engine. The smaller 1.0-liter engine produces 115 hp and 178 Nm, while the 1.5-liter engine is significantly more powerful with 150 hp and 250 Nm of torque. The engine options and performance values are the same for all variants. The GT Line variant is offered with the 1.0 liter engine while the GT Plus Sport is offered with the 1.5 liter unit.
An optional 6-speed manual transmission is available for both engines. On the other hand, the 1.0-litre engine offers the option of a 6-speed torque converter and the 1.5-litre engine offers a 7-speed DCT.
Safety features on the Taigun include up to six airbags, Electronic Stability Control (ESC), Tire Pressure Monitoring System (TPMS), rearview camera and seatbelt reminders for all passengers.
As for pricing, that is Volkswagen Taigun GT Line with manual transmission costs Rs. 14.08 lakhs. The automatic transmission variant priced at Rs. 15.63 Lakhs comes with a premium of Rs. 1.55 Lakhs.
On the other hand, the GT Plus Sport MT and GT Plus Sport DCT are priced at Rs. 18.54 Lakhs and Rs. 19.74 Lakhs. Prices for the regular Taigun start from Rs. 11.70 lakh and go up to Rs 20 lakh. The brand offered several discounts on the SUV.
In the Indian market, the Taigun competes with Hyundai Creta, Toyota Hyryder, Maruti Grand Vitara, Kia Seltos, Skoda Kushaq, MG Astor, Citroen C3 Aircross and Honda Elevate. The Taigun is one of the best-built SUVs in this segment and is also the first choice if driving pleasure is an important purchasing criterion.
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