Did you know that digital signage receives over 400 percent more views than static signs? Given this astronomical number, it makes perfect sense to include it in your marketing and advertising plan. As a small business, you need visibility in your area and digital signage is a powerful marketing and branding tool. How will it boost your business? Kitcast.tv can help. Here’s how.
Acquire new customers
Digital signage has been proven multiple times to be an effective way to attract new customers because it is eye-catching and engaging. Potential customers are attracted to a digital sign over a paper sign or a fixed sign for the following reasons
- Visual appeal – especially with moving images and bright colors.
- Location – a digital sign can direct customers directly to you.
- Interactive – offer your customers an experience, not just advertising.
- On Time – Deliver important messages at specific times of the day and at specific events.
- Improve Word of Mouth – People will talk to others more about a digital sign than a static sign.
- Integrate social media – add your social media handles to your sign to drive even more traffic.
Involve your customers
After attracting potential customers, the goal is to convert them into sales by attracting them to your small business and what it has to offer. Integrating digital signage can be a powerful way to build a positive relationship with your customers.
- Target your message – adapt your content to your target group.
- Interactive – Engage your customers with QR codes, surveys and touchscreens.
- Updates – Real-time updates ensure relevance for your customers.
- Education – Provide your customers with important information about your company and its goods and services.
- Emotional connection – use stories and images that resonate with customers, creating a positive relationship with each of them.
- Longer retention time – not only do you gain customers, but they also stay longer.
Increase sales figures
The goal of every small business is to generate sales and profit. Research shows that digital signage is an effective tool for achieving these goals by influencing a customer’s purchasing decisions. How? Read on to find out.
- Visibility at checkout – digital signs near checkouts encourage last-minute purchases, but can also be used to display sales, promotions and special offers.
- Path to purchase – use digital signage to guide your customers through your store, increasing product visibility and increasing impulse purchases.
- Upselling – use your signs to suggest specific products or services, leading to more purchases.
- Increase urgency – digital signs can be used to promote limited-time specials or exclusive offers and encourage customers to purchase.
- Seasonal Offers – Align your signs with special offers and discounts for holidays and seasons.
Make the most of your marketing budget
A marketing budget should be used wisely. Greater investment should be made in methods that are known to deliver the desired results. Which offers greater benefit at lower cost? Longevity and future benefits also need to be kept in mind. Some methods offer a slow burn, others a big but short-lived bang. Digital signage can be helpful in many ways.
- INSTANT UPDATES – Easily swap out signs without the need for printing or hanging.
- Multiple campaigns – use your digital signs to market multiple campaigns at once.
- Sustainability – Save money and resources on paper, ink and labor by using a digital sign.
- Strengthen your brand – Environmental awareness can strengthen your reputation and create positive sentiment for your brand.
Build your brand and image
When you run a small business, it can be difficult to become the best-known or most recognizable brand in your industry or region. Using digital signage puts your brand and image at the forefront of people’s attention when shopping. To make a lasting impression, let your signs work for you.
- Unify your brand – use your signs to create consistency across your colors, logos, brand and image.
- Build an emotional connection – when your image resonates with customers, you build a relationship that creates and solidifies brand loyalty.
- Share your story – tell your customers all about your small business to build credibility and showcase shared values.
- Share customer feedback – digital signs are effective for sharing positive comments from your customers.
- Fresh content – with a digital sign it is easy to update information quickly and in a timely manner to keep a customer interested.
Content is delivered in real time
What could make your business more relevant and easier to customize for your customers than providing real-time updates like weather impacts, brand new products, new offers and discounts, and more? Use your signs in the following ways.
- Promote sales – holiday sales, special events, etc.
- Flash sales – eliminate excess inventory and let your customers know when you do this.
Let data work for you
Another big advantage of using digital signage is that you can collect data about usage and maximize it for your purposes.
- Track engagement – this will help you learn which types of signage you should continue to use and which may not be working for you.
- Customize – Use tracking data to modify and optimize your digital signage based on the numbers and statistics you collect.
Diploma
Digital signage increases the visibility of your small business. By using it strategically throughout your business, you can increase your customer base and profits.