Did Hailey Bieber copy Selena Gomez again?
That’s what social media users are asking themselves.
The public always gets the impression that Hailey Bieber has a deeply strange relationship with Selena Gomez.
Sometimes it looks like shadows. Other times, it looks like Hailey gives Selena the sincerest form of flattery – by Copy everything from her tattoos to her makeup business.
Selena Gomez launched Rare Beauty in 2020; Hailey Bieber founded Rhode in 2022
Ever since Hailey Bieber launched Rhode, fans and critics have been comparing the two beauty brands.
In many aspects of Hailey’s choices, she appears to be following in Selena Gomez’s footsteps. Most obvious was that her husband had dated Selena off and on for years.
Hailey also has a tattoo that is eerily similar to one of Selena’s. A number of her social media choices seemed to mirror Selena’s.
In a recent Reddit post, users of the social media site noted that Hailey’s product line, promotional photos, and even Rhode offices bear a striking resemblance to Selena’s.
“Is Hailey Bieber’s Rhode Skin copying Selena Gomez’s Rare Beauty?” the original poster asked.
Although some nuanced responses suggested that cosmetic companies tend to use similar marketing strategies, most responses were a chorus of positive responses. Many Redditors believe that Hailey is a total copycat.
Is that just how the beauty industry works?
As I said, there were many nuanced answers.
Not everyone agreed with the idea that Hailey Bieber has a pathological need to copy Selena Gomez in everything she does.
“While I think Rare made a great, trendy and cozy puffy cosmetic bag, I think it’s something other brands have done too,” one Reddit user commented. “But I agree with you that Rhode published the exact same thing not long after.”
Meanwhile, other comments accused Hailey Bieber of being unable to have an “original thought.” There were also some instances of verbal abuse in the comments.
Even advocates who note that Hailey is probably just following beauty industry trends — trends that Rare was first to recognize or even initiate — point out that this appears to be part of a trend Pattern.
The insults are probably unwarranted since Hailey doesn’t appear to be hurting anyone. But it makes many fans feel uneasy when they see what it looks like reflection of Selena’s personal and professional decisions.
How should Selena Gomez react?
Selena Gomez has repeatedly made it clear that she doesn’t want her fans to attack Hailey Bieber.
Selena explained this on social media. She even generously posed with Hailey to show the world that they had no problem with it.
Given Rare Beauty’s continued success, it doesn’t seem like Selena’s business is taking any hit. With that in mind, fans should keep a cool head if Hailey copies Selena – whether it’s real or imagined. Because that’s clearly what Selena would prefer.