- Ford customers are embracing electrification as the company sets a new monthly record for hybrid sales.
- Electric vehicle sales rose 129% thanks to strong demand for the Mustang Mach-E.
- ICE-powered crossovers were the big losers, as the Bronco Sport, Escape and Edge all posted big declines.
Ford sales fell 2.4% to 179,588 units last month, but the automaker is seeing a silver lining as it sold 17,997 hybrid vehicles in April. That’s 59.5% more than a year ago and a new monthly record.
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They were helped by the F-150 PowerBoost Hybrid, which set a new monthly record in April. Sales increased 93.6%, helping it become “America’s best-selling full-size hybrid pickup.”
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Ford also noted that the Maverick is the best-selling hybrid pickup in America. In the first four months of the year, the company sold 26,061 Maverick Hybrids and is still a conqueror as “most of these customers – 59% – come from other brands and segments.”
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A closer look at the numbers revealed that Ford’s internal combustion engine lineup received a cool reception as sales of the Bronco Sport fell 33.4% and the Edge fell 28.8%. Escape sales also fell 28%, while Mustang sales fell 9.4%.
On the other hand, electric vehicle sales increased by 129.2% year-on-year. This was supported by a 204.7% increase in Mustang Mach-E sales as the company sold 4,893 electric crossovers in April. The F-150 Lightning rose 56.6% to 2,090 units, while the E-Transit led the way with sales up 85.7%.
At Lincoln, sales rose 24.2% to 8,297 units. Consumers seem to like the new Nautilus as sales increased 15.8% compared to last year. The Corsair gained 162.6%, while the Navigator lagged by just over 20%. However, help is on the way as the company is working on a hybrid Navigator as well as a similar Ford Expedition.
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