Not only do you not see this often, we don’t remember ever seeing it. Last year, the Circuit of the Americas (COTA) sold more than 10,000 general admission tickets for this year’s United States Grand Prix, which runs October 18-20. The early bird price for the three-day tickets was $299. Now COTA wants to buy those tickets back from buyers for $350 apiece so that COTA can resell them at an even higher price once the venue announces this year’s musical performance. COTA hosts concerts on the Friday and Saturday of race weekend and often books two marquee musicians to headline the evening. In 2022, Green Day played on Friday nights, Ed Sheeran on Saturdays; In 2023, Queen and Adam Lambert played on Saturday. Sometime after early ticket sales last year, COTA signed an artist (or band) for this year that it believes will bring all the music lovers to the yard — and it wants to charge them more than $299 .
Organizers plan to announce the event on April 29. The offer is valid from now until May 6th – which, organizers have admitted, gives holders of $299 tickets plenty of time to sell their tickets by other means that would yield a higher profit than $60. bring in dollars. The track told CNN that the new ticket price will remain under $400 (note: $399).
Who could be the perpetrator? The track gives no indication other than that he hasn’t hosted such a big star since Taylor Swift. Since Swift is currently the biggest musical act in the world and just released a new album while her record-breaking Eras Tour continues with dates in the US and abroad in December 2024, we’re wondering if COTA is pulling a trick and it managed to get Swift back. Her concert dates show her returning to the US for the final leg of the Eras Tour, landing in Miami for a three-night gig at the Hard Rock during the three days of the US Grand Prix. Theoretically, that rules it out.
Could be a big vintage act like Bruce Springsteen or The Eagles or Madonna (all of whom are also touring this year), but that seems a long shot. The name that seems both more likely and like an even longer shot, but one that fits the star criteria and COTA’s crazy buyback program: Beyoncé. Her Renaissance tour ended last October, but she Cowboy Carter The album – the second piece in her planned Renaissance trilogy – was released earlier this month. She reached the top of the country charts. Many scenes from Texas can be found on the album website. One of the first two singles released is called “Texas Hold ‘Em”. There will be one Cowboy Carter tour, although it hasn’t been announced yet, and knowing Beyoncé, it could take more than a year to choreograph and arrange. But why not a one-off show to stir up some dust while the Beyhive waits for the big rush? And Queen Bey was born in Houston, less than three hours from Austin.
Enough of the predictions, we will find out in six days who will make COTA count its losses six months before the event. Is there money for Nickelback?