- Cadillac is looking for a Celestiq Product Marketing Manager.
- This is not a typical marketing job as the task is to create a driving experience worthy of a luxury vehicle.
- To enhance the brand and customer experience, possible “surprise and delight” opportunities were mentioned in the listing.
The Celestiq marks Cadillac’s return to the ultra-luxury segment and it appears buyers can expect an ownership experience worthy of the $340,000 price tag. While we’ve already talked about the customization process, it seems customers can also expect things that “surprise and delight.”
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The company didn’t provide further details, but we discovered a vacancy for a product marketing manager at Celestiq. It’s not a typical automotive marketing job, as the employee has all the usual duties as well as the responsibility of “bringing each unique vehicle to fruition.”
More: 2024 Cadillac Celestiq debuts with 600 horsepower, 300 miles of range and a price tag of over $300,000
This effort requires them to work closely with Cadillac House, design, engineering and program management teams. In fact, the marketing guru “has oversight of all aspects of the Celestiq customer journey and must ensure that the journey meets the Celestiq standard.”
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The latter is particularly interesting as the task involves “ensuring that customer experiences live up to Cadillac’s brand promise and the exceptional characteristics of the vehicles themselves.” In addition, the product marketing manager is tasked with developing a communication strategy to inform customers about their vehicle. This is important because the Celestiq is hand-made in extremely limited quantities, resulting in long waiting times.
Interestingly, the job advertisement noted the development of possible “opportunities for surprise and delight.” It wasn’t elaborated on, but these opportunities appear to be designed to promote the Cadillac brand to ultra-luxury consumers and reward Celestiq buyers.
There’s no word on what these might include, but it’s possible the automaker is envisioning a token or keepsake to celebrate the Celestiq ownership experience. It will be interesting to see what the automaker comes up with, but a scale model or sculpture of the Cadillac goddess – returning to the vehicle – would be a nice touch.
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