L’Oréal Paris returns as the official makeup partner of the Festival de Cannes, taking place May 14-25, 2024. With a distinguished history as the festival’s makeup partner, L’Oréal Paris enters its 27th year with the theme “Many Ways To Be.” “An Icon” that reflects the brand’s philosophy of self-confidence and self-realization, reinforcing the belief that every individual is inherently deserving. This year, Aishwarya Rai Bachchan and Aditi Rao Hydari will flaunt their iconic presence at the Cannes Film Festival. A pioneer in her own right, Aishwarya was the first Indian actress to serve as a jury member at Cannes, symbolizing the brand’s commitment to global representation.
Aishwarya Rai Bachchan and Aditi Rao Hydari confirmed their attendance at the 2024 Cannes Film Festival to celebrate 27 years of L’Oréal Paris
Expressing her excitement, L’Oréal Paris Ambassador Aditi Rao Hydari said, “I am delighted to embark on this journey to the prestigious Festival de Cannes as a spokesperson for L’Oréal Paris. I strongly advocate that women should embrace their uniqueness with confidence.” Myself and this year’s theme “Many ways to be an icon” for me is not a question of fitting into a certain mold. It is an honor to join a brand that is consistently committed to empowering women and promoting confidence and growth in all aspects of their lives.”
Additionally, the brand presents the fourth edition of the L’Oréal Paris Lights on Women’s Worth Awards, with actress and L’Oréal Paris ambassador Elle Fanning replacing Kate Winslet as juror. This award was created to highlight the gender imbalance in filmmaking. It honors a promising short film director from the official selection of Cannes short films and the selection of La Cinef short films.
L’Oréal Paris embodies a comprehensive representation of beauty that resonates with women around the world. In keeping with the brand’s core values and cause initiatives, the brand ambassadors transcend boundaries and reflect the brand ethos. Through their partnership with L’Oréal Paris, they aim to amplify the message of self-esteem and inspire millions of people worldwide to embrace and celebrate their unique individuality. As the official makeup partner of the Festival de Cannes, it inspires ambassadors, actors and actresses to present this powerful beauty vision on the red carpet.
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