NFL ticket prices are above pre-Covid levels, says secondary market vendor

Tom Brady (12) of the Buccaneers shakes hands with Patrick Mahomes (15) of the Chiefs after the regular season game between the Kansas City Chiefs and the Tampa Bay Buccaneers on November 29, 2020 at Raymond James Stadium in Tampa, Florida.

Cliff Welch | Icon Sportswire | Getty Images

Tickets for the upcoming NFL season are being sold at a lower average price on the SeatGeek secondary market platform out of the gate than a year ago, the company said, but they are still higher than pre-pandemic levels.

Ticket prices averaged $ 307 immediately after the release of the NFL Schedule Thursday. Fans were particularly interested in marquee games, such as star quarterback Patrick Mahomes of the Kansas City Chiefs serving NFL legend Tom Brady of the Tampa Bay Buccaneers.

That price is down from an average of $ 411 from the gate last year, but it is higher than the average of $ 305 in 2020, when games were restricted due to Covid. The average in 2019 was $ 258. Ticket prices fluctuate normally throughout the NFL season as demand changes.

The high ticket prices are an indication that people are still spending big on live entertainment and sports, despite the inflation at a 40-year high. “I think people want high-quality experiences, want out, and they’ve been locked up for several years now,” Ari Emanuel, CEO of Endeavor said Friday on CNBC’s “Squawk Box.” He added: “People want to get out, they want to have experiences. They want to live life a little bit.”

SeatGeek CEO Jack Groetzinger, in an interview with CNBC on Thursday, predicted the “next years for live entertainment will be gangbuster years.”

SeatGeek said the Chiefs vs. Bucs in Week 4 – with Mahomes and Brady – is by far the best-selling game so far. It’s a rematch of Super Bowl LV in 2021, when the Buccaneers defeated the Chiefs, 31-9. The most expensive sits for the Oct. 2 games exceeded $ 3,000 entering Friday.

The legendary NFL quarterback seemed to be retiring this offseason before announcing in April that he was planning to return. If he finally decides to leave, Brady will switch to TV after agreeing to a deal with Fox Sports for more than $ 300 million.

Tickets to show the Dallas Cowboys, Bills, Rams and Cincinnati Bengals rounded out the top five selling teams from SeatGeek entering the weekend.

Competing ticket company Vivid Seats said that tickets for Russell Wilson’s return to Seattle in September 2019. 12 saw some of the fastest demand out of the gate. Prices for this game average $ 451 per ticket. The Seahawks traded their long quarterback to the Broncos in March. And Wilson’s return may be the most requested Seahawks ticket since 2019, Vivid Seats expected.

The NFL begins its 18-week schedule with the Buffalo Bills beating Super Bowl champion Los Angeles Rams on Sept. 8 at SoFi Stadium. The game will be broadcast on the NBC network, whose parent company, NBCUniversal, also owns CNBC.