YouTube he announced today that it is expanding its Analytics for Artists tool by adding data related to YouTube Shorts to the “Total Reach” metric, which gives artists and their teams an overview of how well their music is reaching people on YouTube. Prior to this expansion, Total Reach metrics only included content uploaded by artists and long-form videos uploaded by fans. YouTube says the newly updated metrics show the number of people an artist’s music is reaching across all genres.
Lyor Cohen, global head of YouTube Music, said in a blog post that fan-made Shorts will increase unique views by 80% in January 2023. Additionally, artists who watch Shorts see more than 50% of their channel subscribers coming directly from their shorts.
The company is also introducing a new “Music” section in its Analytics tool to help artists and their teams see how fans are listening to their music or engaging with it, across all channels. In the New Songs section, artists will see their top songs from the past 28 days and the most used songs in Shorts.
“Briefs are exciting for investors,” Cohen wrote. “It’s the entry point, which leads fans to discover the depth of the artist’s guide, including music videos, interviews, performances, music videos, and more. See Rema & Selena Gomez hit the big time using all the videos available on YouTube. After exclusive viewers 60 million of their official music videos and shorts Keep calmfans uploaded Shorts with their music, which took another view: it added 350 million unique viewers in January, an increase of 500%.
Image credit: YouTube
In another example, Cohen said that artist Oliver Tree is uploading 20 shorts and four long videos that are attached to his music. I miss you, after which his channel’s monthly viewers rose from 6 million to 75 million in four months. Users also brought in another 1.8 billion views in January by uploading Shorts featuring the song.
By incorporating YouTube Shorts data into the Total Reach metric, the company aims to encourage more artists to use Shorts to promote their new music, which will result in more daily Shorts views.
Today’s announcement comes as Google revealed last month that YouTube Shorts is now watched by more than 1.5 billion monthly logged in users and about 50 billion views every day. Although this is a common feature, it is important to note that the number of views on Shorts lags behind Instagram and Facebook. Last October, Meta he said that Reels got 140 billion views every day on all social media.
YouTube has been looking for ways to increase views for Shorts. For example, the company is liquidated TV shorts Last November. The move is seen as a way to help YouTube better challenge TikTok, which has also released its own TV app. different platforms last year.