Website Traffic Has Dropped? Google Just Made Some Big Search Changes | Entrepreneur - Latest Global News

Website Traffic Has Dropped? Google Just Made Some Big Search Changes | Entrepreneur

Google is now Googling for its massive U.S. audience — and news publishers face potentially billion-dollar consequences from the change.

Google announced Tuesday that it is applying AI to powerful elements of search, from AI summaries to AI recommendation pages in clustered groups. AI summaries, which appear at the top of search results and clearly summarize the content found across the internet, rolled out to all 246 million U.S. Google users on Tuesday.

The AI ​​summaries result in websites receiving less traffic overall as people simply search and read what the AI ​​generated without clicking anything.

As newsrooms receive less traffic and less money, their ability to create new content decreases. At the same time, Google is becoming less of a gateway to sources and more of a direct source, said Anastasia Kotsiubynska, head of SEO at SE Ranking Entrepreneur.

“Most likely, there will still be misleading information in the search results and hallucinations, and many users are likely to use this information without double-checking,” Kotsiubynska warned.

Google I/O 2024 on May 14, 2024. (Photo by Christoph Dernbach/picture Alliance via Getty Images)

Related: Google unveils its new Astra AI Assistant project at Tuesday’s I/O event – here’s what else you missed

Google’s search changes could cost websites a total of $2 billion; Some could lose two-thirds of their traffic, according to data from media growth company Raptive.

“This would be disastrous for our traffic as it is marketed by Google to further satisfy user requests, thereby further reducing the incentive to click through so we can monetize our content,” Danielle Coffey, executive director of the News/Media Alliance, told CNN Business.

Google, a major technology company with over 90% of the global search market share, can now tailor search results with AI summaries and pull them from websites without guaranteeing website traffic or profits.

Related: Two Yale graduate students are trying to reduce AI hallucinations by 10x

“AI Overviews relies on the intellectual property of content creators, which raises serious questions about compensation and fairness,” Raptive said in a statement.

Google links to websites in its summary and names their sources.

Unlike OpenAI, which has deals with major publishers like Axel Springer and The Financial Times to compensate publishers for training AI in their articles and linking directly to them, Google has yet to publicly announce a similar deal with a major publication given.

OpenAI has also drawn the ire of some publishers, with The New York Times filing a lawsuit against the company on copyright grounds in December.

Related: An elite financial publication with a subscription price of $75 per month lets AI use its articles for training

Google struck a $60 million deal with Reddit in February to train its AI on Reddit data.

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