TikTok Tests 60-minute Video Uploads While Still Running on YouTube | TechCrunch - Latest Global News

TikTok Tests 60-minute Video Uploads While Still Running on YouTube | TechCrunch

TikTok is testing the ability for users to upload 60-minute videos, the company confirmed to TechCrunch on Thursday. The feature is available to a limited group of users in select markets, and TikTok says it has no immediate plans to make the feature generally available.

The feature, first spotted by social media consultant Matt Navarra, marks a departure from TikTok’s original format. The app allowed users to upload 15-second videos when it launched, but TikTok has increased that limit in recent years. While the company has gained popularity through its short video format, it has also slowly pivoted to long-form content to take on one of its biggest competitors: YouTube.

Post by @mattnavarra

Show in threads

TikTok says that while creators can stitch together multi-part stories by telling viewers to go to the second or more parts of a story, it often hears from creators who spend more time on things like cooking demonstrations, beauty tutorials, educational lesson plans, or want to have comedic sketches and more.

The purpose of the increased deadline is to give creators the opportunity to more flexibly experiment with new or expanded types of content, the company said. This of course puts TikTok in even more direct competition with YouTube. By giving creators the ability to upload 60-minute videos to TikTok, the company is likely hoping that creators who typically post their content on YouTube will also post their videos on its platform.

The extended time limit could also allow a new type of content to be released on TikTok, namely full episodes of television shows.

Last year, Peacock made the first episode of “Killing It” available to watch for free on TikTok, but it was split into five parts. If TikTok introduces the 60-minute upload limit for videos, networks would no longer have to split an episode into multiple parts.

Many networks already upload the first episode of a TV show to YouTube to attract new viewers, and with this extended deadline, they could do the same on TikTok. Networks are already using TikTok to reach viewers, and the extended upload time limit could entice them to share more content on TikTok.

Although not everyone would be interested in watching long-form content on TikTok, the company has tried to improve the viewing experience for users who watch long-form content. For example, the company has tested a horizontal full-screen mode and thumbnails for video cleaning. Last year it also introduced a feature that allows you to fast-forward videos by pressing and holding the right side of a video.

As with any testing feature, it is unknown when or if TikTok plans to broadly roll out the 60-minute video upload option.

Sharing Is Caring:

Leave a Comment