TikTok Launches New Creator Rewards Program. That’s How it Works

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Have you ever posted a video on TikTok that you thought would be a huge hit? If so, you could take home some money if your video is original and engaging. On Monday, TikTok launched the Creator Rewards program, which pays money to accounts with high-quality videos that are at least a minute long and meet certain standards.

The program takes four criteria into account when evaluating your videos: originality, playing time, audience interaction and search value.

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To be original, the video must be unique and highlight a specific point of view or creative thought that will resonate with the TikTok audience. Watch time measures the time it takes people to watch the video and how many of them watch it to the end. In this regard, the program rewards accounts with clear and engaging videos, rather than those that flood the platform with a lot of content.

Audience engagement measures the number of likes, comments, and shares the video receives. Search Score analyzes the video in the context of popular search terms and praises those that match in-demand search topics.

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The new program also automatically rewards creators for their account’s ad value based on their community’s ad watch time. To find out what types of videos appeal to other TikTok users, check out the new Creator Search Insights tool, which reveals which topics are most popular in searches.

To qualify for the Creator Rewards program, you must be at least 18 years old and have at least 10,000 followers with at least 100,000 views in the last 30 days. Your account must have a “good reputation,” as TikTok puts it.

The program also offers a dashboard to help you keep track of your videos. You’ll find basic analytics and data, as well as more detailed ways to analyze your videos’ performance, qualified views, estimated rewards, and program eligibility.

For each video you upload, there is a page that displays the number of high-quality video views and RPM (revenue per 1,000 qualified views). These pages also provide details on viewing trends and insights. You can also view your most recent payouts to keep track of your earnings.

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TikTok also announced a Creator Academy learning hub that will offer courses, articles and other resources for making money with TikTok videos. Creator Academy will replace Creator Portal and will be available through the Creator Center web app in the coming weeks, TikTok said.

Additionally, TikTok has upgraded the monetization module in Creator Tools with revenue analysis that shows how creators are paid. You’ll also find an overview of TikTok’s monetization processes and a series of case studies highlighting creators who have successfully leveraged its various features and tools.

The Creator Rewards program launched in beta last November as a creativity program. The program replaces the now-defunct Creator Fund, which was not popular with TikTok creators because payments remained the same and did not increase even if your video received more views. The new program is designed to help YouTubers more easily earn additional payouts by sharing longer videos.

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