The Liberal Democrats’ Strategy to Restore Their Third Party Status - Latest Global News

The Liberal Democrats’ Strategy to Restore Their Third Party Status

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Good morning. The Liberal Democrats published their manifesto yesterday and then took to the rides at Thorpe Park. Here are some thoughts on why they did this and what their campaign is up to.

Inside Politics is edited today by Harvey Nriapia. Read the previous edition of the newsletter here. Please send gossip, thoughts and feedback to [email protected]

Everything was yellow

The Liberal Democrats have a simple task: to tell voters in very specific parts of the country that they exist and to convince those voters that the Liberal Democrats should win, that the Conservatives can be beaten, and equally important, that Labour can not Hit her.

At the grassroots level they do this through leafleting and the presence of activists. But their national campaign also plays a role and they have found a good rhythm that works well.

Ed Davey shows up at a location chosen by his party and does a crazy photo shoot at a local tourist attraction or establishment (to get him and his party on as many newspaper front pages as possible, especially local ones).

He does interviews, preferably for the local BBC radio station or LBC. The Liberal Democrats value working on local BBC stations because it makes it clear that they are the anti-Tory electorate in a particular area, and they value LBC because it maximises their chances of getting a clip on one of the many music stations that Global, LBC’s parent company, also runs: Smooth, Heart, Classic FM, Capital.

After publishing his manifesto, he managed to combine the two. He was asked by LBC about the Liberal Democrats’ policy of bringing Britain back into the single market. while on the spinning teacups in Thorpe Park.

Her big messages in these interviews are all clearly aimed at socially engaged and economically successful voters who congregate in large numbers not only in Liberal Democrat constituencies, but also in the constituencies they target within the so-called ‘Blue Wall’.

Dan Neidle, on his blog, doubts that their tax increases will achieve as much as the party thinks. But frankly, this matters less to the Liberal Democrats than it does to the Conservatives or Labour because a) they are highly unlikely to be in government after the next election and b) even if they were, they would only have a steering influence on tax and spending decisions.

Politically, Liberal Democrats like Rishi Sunak and Keir Starmer have decided not to touch the high taxes that most people pay, and have even stated in their manifesto that, if circumstances allow, they will continue to raise the threshold at which people have to pay income tax.

In doing so, they are laying the foundation for achieving good results this time, on the one hand, among socially committed but economically well-off voters, but on the other hand, they will also be able to build on this and oppose some of the Labour Party’s measures without appearing dishonest.

So I don’t have much to say about the Liberal Democrats’ campaign. Given their relatively modest financial resources and starting position, they are making the right decisions and campaigning in the right way. They are well on their way to achieving their main goal: regaining third party status in the House of Commons. And if the Conservatives’ campaign continues to falter, they may be able to pull off an even bigger victory.

Now try the following

Last week I went to a wonderful concert by the Philharmonia and Sol Gabetta, but I didn’t realise that it was being broadcast live on Radio 3 that same evening. Sorry! You can listen to it here now.

Yesterday I watched Mahbas (Solitaire) at the Arts of Lebanon Festival. It’s a wonderful comedy of manners about a Lebanese woman who is horrified to learn that her only daughter is planning to marry a Syrian, and her attempts to sabotage the marriage. It’s a brilliantly observed portrayal of family life, the scars of war, and much more. If you can, it’s worth checking out the rest of the festival’s program.

Top stories today

  • A “populist trap” | Labour’s refusal to rule out a capital gains tax increase has raised concerns among investors and business owners about Britain’s competitiveness if the party comes to power on July 4.

  • Admit defeat? | In their advertising campaigns, the Tories warned voters that supporting the smaller parties would “give Keir Starmer a blank cheque”, leading some to believe that the party was effectively admitting defeat.

  • Day of publication of the manifesto | Rishi Sunak is expected to promise further tax cuts, including a further cut in national insurance taxes, in his Conservative manifesto published today.

Below is the Financial Times’ live updated UK poll, which combines polls of voting intentions published by the UK’s major polling firms. Visit the FT’s poll tracker page to learn about our methodology and explore poll data by demographics such as age, gender, region and more.

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