Strava Will Add AI, Dark Mode and Night Heatmaps - Latest Global News

Strava Will Add AI, Dark Mode and Night Heatmaps

There’s new leadership at Strava and they want everyone to know that the platform will be getting a number of new features, starting with the highly requested dark mode, a family subscription, night heatmaps and of course AI.

The concept of “dark mode” has been around for ages, but it continues to cause consternation among Strava users on Reddit forums. For those people, the good news is that dark mode is rolling out later this summer and users will be able to choose whether they want to keep the app in dark mode permanently or customize a user’s phone settings. Another good news: it will be available to both subscribers and free users.

“For an app that launched in 2009, a lot of investment had to be made to introduce dark mode,” says Matt Salazar, Strava’s chief product officer. “I think one of the things I want to say to our community is: Hey, we heard you on all of your feature requests. We are committed to increasing the pace and releasing these features sooner.”

Night heatmaps are intended to give athletes an idea of ​​which routes are well traveled between sunset and sunrise.
Image: Strava

When it comes to AI-powered features, there is a whole range. The big offering is the Athlete Intelligence Beta, which creates easy-to-understand summaries of your training data. According to Salazar, it uses large language models to interpret your data and “make it available to you in plain English.” It gives users insights into their performance on a given workout, analyzes what individual stats mean relative to overall goals, and offers some suggestions on how they can get better. This also takes into account whether you are preparing for a race or recovering from an injury.

“It’s not a chatbot situation,” says Salazar, noting that Strava made a conscious decision not to implement a chatbot. For comparison, Whoop added a ChatGPT-powered coach to its app last year, while then-Fitbit CEO James Park also announced an AI chatbot for Fitbit at Made by Google in October. “It’s more of a summary aspect, but I think athletes will really find value in it.”

Strava is also adding something called AI-powered leaderboard integrity. In short, it weeds out fraudsters by using machine learning to flag “irregular, unlikely or impossible” activity recorded on the platform. For example, it could alert you that an incredibly fast e-bike ride was incorrectly labeled as a normal bike ride and encourage you to correct it.

Also on the agenda is making Strava more attractive to women. In this context, the app adds night heatmaps. (Heatmaps show popular routes among fitness app users.) The filter allows athletes to see which roads, paths and paths are well traveled between sunset and sunrise. This isn’t a perfect solution as many female athletes, myself included, often avoid running or cycling at night for safety reasons. This only tells you whether a route is popular. It would be a little more helpful if you could also see information about how well lit the route is or whether it is in a densely populated area. However, the move is aimed at helping athletes who Do Participate in nighttime activities to be more informed.

Finally, Strava is also adding a family subscription to make premium features more affordable. You can add up to three additional people to a plan, and there are no restrictions on the number of people you can add. However, Salazar said the company is still working on pricing and there is a possibility that the final subscription price will vary depending on the region. The plan will roll out in some test markets this summer, with a global rollout planned by the end of the year.

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