New Chinese SUV Brand is Taking a Different Approach in Australia - Latest Global News

New Chinese SUV Brand is Taking a Different Approach in Australia

Jack – the upcoming sub-brand of Chinese car maker Chery – will be positioned and sold as a standalone brand when it launches in Australia later this year, company executives have confirmed.

In conversation with CarExpertChery Australia chief operating officer Lucas Harris confirmed the Jaecoo sub-brand will stand alone Down Under, although locally the Omoda and Tiggo sub-brands fall under the Chery umbrella.

“Jaecoo will be its own brand and network in Australia,” Mr Harris said.

“We are still on the right track [to launch in] In the second half of this year we are just working on a few details – but things are progressing well.”

Mr Harris clarified that while some Jaecoo showrooms will likely “share a wall with Chery dealers”, Jaecoo as a whole will be “a separate franchise” of the Chery brand.

As for how the Jaecoo brand and its products will stand out from the Tiggo and Omoda lines offered by Chery, Mr Harris said the design and intent of the sub-brand’s vehicles will set them apart.

“The design language is obviously significantly different and there’s a lot more to it [of a] “Boxy, adventurous atmosphere,” Mr. Harris said.

“The intent of the product is to make it off-road capable… and it’s much more aimed at the youthful, design-focused customer [that wants] that feeling of being able to go anywhere.”

“We are still working through some of the finer points to figure out exactly who the buyer profile is in Australia,” Mr Harris added.

Chery has previously said the first Jaecoo product to launch in Australia will be the Jaecoo J7 midsize five-seat SUV – with both front- and all-wheel drive versions to be offered.

Design-wise, the J7 has a very upright and boxy shape, albeit with a rising beltline and a sleek tailgate.

The company says pricing and specifications will be announced closer to launch, but confirmed that the J7 will offer a 14.8-inch portrait orientation infotainment touchscreen.

An available All Road Drive Intelligent System – ARDIS for short, not to be confused with the blue telephone box – was also confirmed for the Australian market in previous announcements.

The Toyota RAV4 and Subaru Forester rival offers both a 1.6-litre 145kW/290Nm turbo petrol engine and a 1.5-litre plug-in hybrid in overseas markets.

It has a ground clearance of 200mm, just 20mm less than a Subaru Forester, and is 4500mm long, 1865mm wide and 1680mm high, with a wheelbase of 2672mm. This makes it around 100mm shorter but 10mm wider than a Toyota RAV4.

In China, standard equipment includes a 10.25-inch digital instrument cluster and a power driver’s seat, while some models also include heated and ventilated front seats, 64-color ambient lighting and a head-up display.

Available safety features include adaptive cruise control, autonomous emergency braking, blind spot monitoring, lane departure warning, rear cross traffic alert, traffic sign recognition and traffic jam assist.

Established in 2023, the name Jaecoo is the name used for the export of Chery’s Tansuo 06 (also known as Explore 06) and Tiggo 9. The name Jaecoo is a portmanteau of the German word “jäger” (or hunter) and the English word “cool”.

Stay tuned CarExpert for the latest information on Jaecoo in the coming months.

MORE: Chery’s Jaecoo launches in Australia with Toyota RAV4 rival

Sharing Is Caring:

Leave a Comment