Meta's Latest Experiment Copies the Core Ideas of BeReal and Snapchat | TechCrunch - Latest Global News

Meta’s Latest Experiment Copies the Core Ideas of BeReal and Snapchat | TechCrunch

Meta is once again taking on its competitors by developing a feature that borrows concepts from others – in this case, BeReal and Snapchat. The company is developing a feature called “Peek” for Instagram that will allow users to post authentic images that can only be viewed once. While Snapchat popularized the idea of ​​ephemeral content on social media, BeReal led the trend of publishing authentic, unedited content. Meta, which has been known to copy startups and other tech companies, appears to be doing so again with the new feature.

The social media company confirmed to TechCrunch on Friday that the feature, first discovered by reverse engineer Alessandro Paluzzi, is an internal prototype and is not being tested externally.

Peak appears to be a more short-lived version of Stories, available to watch for 24 hours. A photo shared via a Peek would have to be taken with your camera at that moment, as you wouldn’t be able to upload an image from your camera gallery, according to a screenshot shared by Paluzzi. Additionally, it would not be possible to edit the photo or add a filter, a concept made popular by the rise of BeReal.

Peek appears to be similar to Instagram’s Candid Stories feature, which began testing in 2022 to compete with BeReal. Although the feature was never available to all users, it was essentially a BeReal clone. The feature would send notifications to people encouraging them to record what they are doing and share it without editing the image or adding a filter.

While Candid Stories encouraged users to share authentic content at a specific time every day, Peek allowed you to do so on your own terms.

The flexibility could be more attractive to users who are interested in sharing authentic content but don’t want to do so based on a random timer. Instagram’s approach to authentic photo sharing could attract users, especially as reports suggest that BeReal is losing steam (which is reportedly false).

The screenshot posted by Paluzzi notes that Instagram sees Peek as a way to “share little moments with the people you love.” Instagram likely hopes the feature will encourage users to share additional types of content on the app as it makes another attempt to compete with BeReal.

As with any other internal prototype, it’s unknown when or if Instagram plans to publicly launch Peek. Of course, when Instagram releases the feature, there’s a chance it will look different or be renamed.

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