I Used This Product Launch Checklist to Launch 5 Ecom Brands - Latest Global News

I Used This Product Launch Checklist to Launch 5 Ecom Brands

Launching a product can be incredibly daunting.

There are so many different factors to consider, and trying to sort it all out and find the right time can feel difficult at best, and downright impossible at worst.

Don’t get me wrong, I’ve made some product launch mistakes over time too!

But instead of keeping these lessons learned the hard way to myself, I’ve taken my experiences and turned them into a checklist you can use to ensure your next startup is as successful as possible.

No launch is perfect. The main goal is to actually launch. This article will show you how to get the best results.

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Why an effective product launch is so important

But before we dive into the matter, let’s briefly review why a successful product launch is so important for every brand in every industry.

Some of you may be thinking, “But Gretta, if the product launch doesn’t go well, sales can always pick up later.” That’s true, but without an effective product launch, you’ll quickly fall behind and struggle to meet your sales goals.

It is not for nothing that the box office figures of a film are always calculated based on the first week in theaters or that products from Tesla or Apple are judged based on sales in the first week.

After a product is launched, interest tends to stagnate rather than grow. For this reason, a successful launch can have a huge impact on sales and customer base development.

A well-executed product launch can increase your sales from day one, help you acquire more customers and clearly differentiate yourself from the competition.

This helps build momentum right from the start and makes scaling much easier from there.

Don’t skip: How do you bring a product to market?

The 3 phases of your product launch

3 phases of a product launch. 3 phases of a product launch.

Phase 1: Plan your launch

The first phase is where you should focus all your attention on planning. The first thing you need to do is be clear about your launch date. Be sure to choose a date when you can be sure your product will be in stock.

As you plan each aspect of your product launch, make sure you set timelines and goals for each individual task so nothing gets forgotten. This process will also give you better insight into how long it will take to get everything ready for your product launch. Having a clearly planned task list also allows you to work ahead if some tasks are delayed due to shipping, technical updates, etc.

Also, try to plan for any problems that might arise. Of course, I’m not saying that things will always go wrong, but it’s important to have contingency plans in place just in case.

At this stage, it’s also important to consider your unique selling proposition (USP). What turns a potentially interested customer into someone who joins your waitlist and makes a purchase on launch day?

Product launch marketing.Product launch marketing.

This could be achieved by running low on stock, offering a special discount on launch day, or promoting your product as unique and new.

Once you have your USP in place, it’s time to figure out which influencers you’re going to contact. How will you do that, and how will you get people interested in launching your product onto your waitlist?

It can take time to connect with and engage influencers, so make sure you have plenty of time to reach out to them. Ideally, offer them an incentive to post at or during your launch.

Phase 2: Before the start

Checklist before startingChecklist before starting

Next comes Phase 2, where you should focus on generating as much hype and excitement as possible around your product launch.

Product launches can take anywhere from two weeks to several months, depending on the time frame you’re working within, but I always try to give myself time to build an audience and make sure they’re fully engaged and excited about the product launch.

To generate buzz around your product launch, turn to social media, focusing on the social channels where your target audience is most active.

To get the most out of your social media efforts, reach out to your network of influencers or your list of targeted influencers early on so they can promote the upcoming product launch and give a sneak peek of what customers can expect at launch.

Hype Anticipation Product LaunchHype Anticipation Product Launch

You should also consider running contests, giveaways or referral campaigns to expand your reach and generate more excitement around your product launch.

The more organized and structured activities you can generate that will bring your target audience to your mailing list, the better.

Phase 3: Start

Start of Phase 3Start of Phase 3

Finally, it’s time to launch your product. Now all your hard work will pay off, so you’ll want to make sure everyone on your team is informed and ready (even if your team is made up of friends and family members).

As I mentioned earlier, when you launch your product, if it’s done well, you’re likely to see the most traffic and sales, so you need to make sure everything is tested and working properly.

Because is there anything more frustrating than an excited customer clicking through to purchase a product right at the product launch, only to find that the site has crashed due to too much activity or that there are problems with the purchase process?

You only have one chance to make a first impression on potential customers, so it’s important to make sure you’re set up for success.

Once you’re sure everything is OK, send an email to your waitlist and announce it on social media. Make it exciting, remind customers of the offer, and use just ONE very clear call to action, sending them directly to a page where they can buy.

In the short term, continue to talk about the product launch on social media and listen for any complaints or concerns in the comments section.

Pro tip: Customer service is always important, but especially during product launches, as this is when you’ll first start dealing with complaints. Keep your email address open for customer support and answer all questions as quickly as possible.

Complete product launch checklist

Plan your start

  • Plan your start date
  • Assign a date to all elements
  • Conduct thorough risk management
  • Identify your unique selling point
  • Research and contact selected influencers

Before the market launch

  • Set your time frame before starting
  • Choose your social media channel and organize your influencer advertising
  • Run a competition or giveaway


  • Test everything and all aspects of the customer journey
  • Email your waitlist and share it on social media
  • Make a clear call to action
  • Maintain your social media posts
  • Answer inquiries or problems as quickly as possible

Learn more: This e-commerce funnel generated $70 million

Start your dream e-commerce business with confidence

Launching your product is just one phase that ensures the success of your eCommerce business. For just $1, we’ll give you all the other tools you need to succeed. In just 7 days, you’ll have everything you need to start and scale a life-changing eCommerce brand.

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