How to Create a TikTok Video for Your Brand in 8 Steps - Latest Global News

How to Create a TikTok Video for Your Brand in 8 Steps

Do you want to get a foothold on TikTok?

With a billion users on the platform, it’s no surprise that you’re trying to find potential customers there.

However, I’ve worked with many founders who don’t know how to create a TikTok video for their brand. They assume that only dance videos or weird challenges will be watched on the platform. While that may sound funny, it doesn’t have much to do with product awareness. I also see founders start posting about their products on TikTok and quickly give up because their content doesn’t get enough traction and it’s impossible to create content that goes viral.

But it is actually possible to create viral product content on TikTok. And you don’t have to be a celebrity, a mega-brand, or a full-time content creator to make it happen.

Through my agencies The Social CliQ and The Content CliQ, I help founders like you change the digital footprint of their brand.

Through working with brands across beauty, beverage, fashion, lifestyle and retail, I’ve developed an 8-step process for creating TikTok videos for your brand that drive more views and sales.

Read on to find out what steps you need to take to achieve growth on the fastest growing social media channel in the world!

How to make a TikTok video

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Step 1: The hook

First of all, you need a compelling hook that will draw your audience into their digital spell, stop them from mindlessly scrolling, and make them sit up and take notice of what you are about to say.
The most successful hooks I recommend to my clients include:

  • Is it just me or …
  • I wish I had known about ____ earlier
  • This is what you need for…
  • Does anyone else feel (insert feeling)?
  • If you are ___, you must try ___
  • I learned today that …

These lures attract your audience, make them feel like the content is tailored to them, capture their attention, and prepare them for what’s to come.

Tiktok hookTiktok hook
Here’s a hook for a women’s health vitamin brand.

For example, if you sell dumbbells for people to exercise at home, you might start with a hook similar to the following:

Is it just me or is it almost impossible to find time to go to the gym?

They immediately grab the audience’s attention because they may also think, “No, it’s not just you, Talia, I struggle with this too.”

Tiktok hookTiktok hook

Step 2: Introduce the problem

Next, it’s time to introduce in more detail the problem your target audience has that your product can solve.

If we use the home workout weights example again, the problem here is that people struggle to find time to go to the gym, whether it’s due to work commitments, social events or family life. It can also be for financial reasons.

Identifying your audience’s current problems will help you develop empathy for them, show them that you understand their needs, and build trust and credibility with your audience.

Introduce the problemIntroduce the problem

Don’t skip: How to get more views on Instagram

Step 3: Talk about a failed solution

Next, it’s time to talk about failed solutions that your audience has probably already tried, which likely left them demotivated and skeptical about other potential solutions.

If you’ve burned your fingers before, you’re much less likely to try again. In our example above, you could do this by highlighting that you may have tried working out at home before, but didn’t have the equipment to make real improvements. Or maybe talk about how you’ve tried going to the gym before work or on the weekend, but to no avail.

By addressing failed solutions, you further increase your credibility and show your audience that the product you are pitching to them is thoroughly researched and well thought out, while also increasing sympathy for their cause.

Failed solutionFailed solution

Step 4: Introduce your product

Now that you’ve captivated your audience and shown them that you understand their problems and realized that other solutions simply aren’t the answer, it’s time to strike and present your brand new solution as the savior.

If the first three steps went according to plan, your audience should be fully prepared at this point and want to know what solution you offer to their problem. And now it’s time to present that solution.

Introduction ProductIntroduction Product

You’ve already identified the likely problem and the other paths they’ve taken in search of a solution. Now it’s time to show them that you have the solution right here.

Step 5: Unpack the features

However, it is not enough to simply claim that your weight is the solution to their problems. From your potential customer’s perspective, at this point, what is the difference between the products they have tried before and which failed and the ones you offer?

That’s why it’s so important that right after you launch your product, you describe in detail all of its features and unique selling points and highlight what makes it different from other products.

For example, let’s go back to our weights for home workouts. Our unique selling point (USP) could be that our weights are adjustable, so you can change the weight depending on your workout or exercise.

Features uspFeatures usp

Step 6: Show the benefits

After you’ve enticed the viewer with the many features of your product that set it apart from the rest, it’s time to highlight the many benefits those factors can bring.

For example, the adjustability of our sample weights allows users to really test their limits at home without having to break the bank by purchasing multiple sets of weights. Not to mention how much easier they are to store.

By highlighting the numerous benefits offered, you allow the user to imagine receiving those benefits, which in turn motivates them to purchase the product.


Step 7: Demonstrate the desired end result

Up until this step, I’ve talked to you a lot about messaging your TikTok video, but we haven’t talked about the video itself.

While all of the above elements are critical to a successful video, they are extremely limited without the right video content.


Because if you can’t prove that your product works and delivers the desired end result, how can a potential customer trust that it will deliver what you promise?

In our example of adjustable weights, video evidence of how the weights change in weight, how they can be used in a home workout, and how they can be stored in a clear and easy way are critical elements in selling the product.

Desired resultDesired result

Remember that TikTok is a platform that rewards videos that look and feel authentic, so make sure your content looks like it was shot by an average person or someone who reflects your target audience.

To do this, you may need to ask a friend to come in front of the camera or do it yourself.

Learn more: How to get more views on TikTok

Step 8: Provide a clear and simple call to action

Finally, to end the video, you need a clear and concise call to action that highlights the next step the viewer should take.

Call to actionCall to action

Maybe it’s to join a waitlist, to like and subscribe, or to make a purchase directly. In any case, the CTA needs to be absolutely clear and straightforward to avoid confusion.

How to make a TikTok videoHow to make a TikTok video

Achieve your e-commerce goals

Now that you know the 8 steps to success with TikTok videos, why should you now take the necessary steps to make your e-commerce business a success too?

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