Find Ease with Remarketing: The Future of Ad Targeting - Latest Global News

Find Ease with Remarketing: The Future of Ad Targeting

The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast I interviewed Larry Tim, fFounder and CEO of Customers.AI – a first-party pixel for website visitor identification and remarketing. Also founder of WordStream – provider of Google and Facebook advertising management software to tens of thousands of customers worldwide. Through his insights and experiences, Larry reveals the future of ad targeting and the role of remarketing in the age of post-third-party data.

The central theses

Larry Tim, CEO of Customers AI, highlights the evolving landscape of remarketing and emphasizes the importance of leveraging first-party data and adapting to changes in privacy regulations. By using tools like Customers AI and prioritizing transparent data practices, companies can address privacy concerns while running effective remarketing campaigns. Larry’s insights highlight the importance of remaining proactive and leveraging innovative technologies like AI to engage with audiences in today’s dynamic marketing environment.

Questions I ask Larry Kim:

[00:54] Are you still involved with WordStream?

[01:28] Did you have a business idea in mind when you jumped ship or did you just happen to take the opportunity?

[02:05] What exactly is remarketing in the advertising world?

[02:56] How effective was retargeting in terms of ROI during your WordStream days?

[04:11] What has changed in remarketing, especially when it comes to pixels and privacy?

[06:11] What is the level of deterioration in retargeting as we knew it?

[08:10] If large companies step in and destroy third-party data, does that reduce or increase their revenue?

[11:37] Would you agree that retargeting has made marketers a little careless and lazy?

[16:12] How can the technology of remarketing be simply explained?

[17:09] Do you see any trends or technologies that you think will further impact this space?

[18:33] Can customer.ai integrate with any CRM?

[19:09] If someone wants to find out a little more, how would they explore and get started with a tool like yours?

More about Larry Kim:

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This episode of the Duct Tape Marketing Podcast is brought to you by ActiveCampaign

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