Festive fervour back in corporate India, companies celebrating festivals in physical mode - Rvpg media

Festive fervour back in corporate India, companies celebrating festivals in physical mode

The festive fervour is back in corporate India with companies celebrating festivals including Diwali in physical mode with their employees after two lacklustre years of exchanging festival greetings virtually. EY, Myntra, The Good Glamm, Zepto, Cars24, BankSathi, upGrad, and NoBroker, among others, are in a celebratory mode and are planning to distribute gifts centred on wellness and flexibility including time-off and leaves besides organising events and decorating offices.

Among companies that are offering flexibility as a gift, consulting major EY is marking October as flexibility month with the theme of hybrid working. “We have various initiatives, such as a flexible work arrangement to allow our people the choice to work from anywhere for up to ten days,” an EY spokesperson said. “Our people can take a vacation from the workplace without tapping into their annual leave and continue to work.”

Fashion ecommerce company Myntra is giving vacation leaves to take some time off and recharge leaves to employees. This festive season every nook and corner of Myntra offices will be decorated along with festive team engagements, karaoke sessions, sweet box distributions, art and craft workshops, and food stalls, after a two-year gap, a company spokesperson said.

The Good Glamm Group is planning to give gifts around health, wellbeing and fitness to all its employees. In order to hit a refresh button, the digital content and commerce major is planning to give all its 4,000 employees a break from December 24 to January 2, said Kartik Rao, its group chief people officer. Groceries delivery startup Zepto has come up with a theme for Diwali celebrations – ‘Health, happiness, and home’. The company is encouraging employees to bid for one-on-one time with company leaders, and is sending curated game hampers for employees to use with their families, said Roma Bindroo, chief HR officer of Zepto.

Fintech platform BankSathi is planning to give four days special leave to its employees around Diwali, its founder Jitendra Dhaka said. Cashback and coupon site Cashkaro, which has longer working hours during festivals, is rewarding its employees by doubling the pay for that period. “Those employees who are working extra will be able to get 2x of their daily pay as overtime,” said Swati Bhargava, cofounder at CashKaro. “We also have a policy of providing compensatory offs.”

Cars24, an ecommerce platform for pre-owned cars, last month launched a dedicated website for its employees – Cars24 Workstore – where the employees get to choose a product that the company then gifts to them. The range of products pan from headphones to hand juicer to even hair straightener. Each product comes with a surprise gift as well. “These will be delivered to their homes, further adding to the festive fervour and spirit,” said Pooja Dudani, human resources director at Cars24.

Edtech startup upGrad has introduced upRatri – a series of celebrations to let its workforce indulge in fun activities stretched over nine days of Navratri – across over 30 locations with ‘One upGrad’ as a theme. “This includes dress codes and other on-floor engagement sessions,” said Saurabh Deep Singla, CHRO of upGrad. “There is another exciting series coming up around Diwali,” he added.

Amit Kumar Agarwal, CEO of property website NoBroker, said, “This year’s festive season is going to be bigger as we’re celebrating in the office with employees after two years.” Neha Bisht, head, corporate gifting, at gifting firm Ferns N Petals, said there is a rise in queries related to wellness, health and sustainability hampers this year.

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