Tim Cook gives the clearest hint yet that Apple is building a headset

Apple CEO Tim Cook poses for a portrait alongside a line of new MacBook Airs as he enters the Steve Jobs Theater during the Apple Worldwide Developers Conference (WWDC) at the Apple Park Campus in Cupertino, California on June 6, 2022.

Chris Tuite | AFP | Getty Images

Apple CEO Tim Cook recently came closest to confirming that Apple is building a headset.

Cook was asked in a recent interview with China Daily USA what he thinks are the key factors for augmented reality, or AR, to succeed in the consumer market.

“I’m incredibly excited about AR, as you may know. And the critical thing for any technology, including AR, puts humanity at the center of it,” he said, reflecting remarks he has made in the past. about how important AR is to the business.

He then described Apple’s work in space so far, which focuses on AR apps on the iPhone and iPad, before adding: “But I think we’re still in the early stages of how this technology will evolve. I could ‘Be no more excited about the opportunities we’ve seen in this space, and stay tuned and you’ll see what we have to offer. “

AR or “mixed reality” describes technology that superimposes computer-generated images over real-world views, as opposed to virtual reality, or VR, which completely immerses the viewer in a computer-generated world.

It’s one of the clearest examples yet of Cook acknowledging that Apple has something bigger in the works. While current apps may be useful for things like mapping a room or seeing if a new piece of furniture might fit, it seems more likely that Apple has built the library and tools for developers to build apps for something like a headset.

Bloomberg said in May that Apple recently unveiled its AR / VR headset to the Apple board and that the company plans to announce it as early as the end of this year, though it may slip next year. The same report said that Apple plans to sell the headset in 2023.

Apple would play again with a number of other big tech companies, most notably Meta, which last year changed its name from Facebook to indicate its renewed focus on immersing users in virtual worlds known as the “metaverse,” and Microsoft, which first introduced its Hololens AR glasses in 2016.


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