OnePlus Bullets Wireless Z were the best-selling neckband headphones in India in Q1 2022: counterpoint research

The neckband earphone market in India saw a 13 percent year-on-year decline (YoY) in the first quarter of 2022, according to the latest report from Counterpoint research. However, the market had witnessed a 34 percent YoY growth in 2021. OnePlus and Realme took second and third places, respectively, while boAt took the top spot with a 25.7 percent market share, according to the report. Meanwhile, the report also suggests that the OnePlus’ Bullets Wireless Z Bass Edition was the best-selling neckband earphone in Q1 2022.

According to the latest research from Counterpoint, the market for earphones for necklace in India in Q1 2022 decreased by 13 percent YoY. “

According to the survey, Boat has captured a share of 25.7 percent of the total neckband earphone market in India. Boat’s success is linked to its significant presence in the lower price segment. The Boat Rockerz 255 Pro Plus has been the best selling model for the market.

OnePlus followed Boat and maintained its second position with a market share of 14.9 percent thanks to the success of the Bullets Wireless Z-Bass Edition neckband earphones. According to Counterpoint, it was the best-selling neckband headphone in Q1 2022.

OnePlus is then followed by Realme with a market share of 9.6 percent in Q1 2022. Zebronics took fourth place in entering the top 5 list of collar brands in India for the first time ever. The brand managed to grab the spot, thanks to its multiple budget-friendly segments launched on the market.

Fifth place was taken by Boult Audio with 6x YoY growth in Q1 2022. The Curve is listed as the best-selling device for the market, according to the survey.

indian necklace report contrapunt necklace

Photo Credit: Counterpoint

Speaking about the overall market, said Anshika Jain, Senior Research Analyst, “The popularity of collar devices is increasing as users upgrade from a wired ecosystem and also want an alternative hearing aid. Like TWS, the Indian neckband market is dominated by local players, who ‘ t gained about 58% share in Q1 2022. These players have focused on delivering the upcoming features at affordable prices, such as voice assistant, low latency gaming mode, gesture controls and music insta-charge technology. top brands come with increased total playing time, primarily focused on the budget segment (Rs.1,000-Rs.2,000).

Counterpoint also noted some notable brands that have also had a significant impact on the Indian neckband earphones market. They include Xiaomi, Noise, Oppo, Ptron, Hitage, Ubon and Dizo.



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