EXCLUSIVE: British arts and culture streamer Marquee TV has acquired fellow artist SVoD Helio Arts, initiating a restructuring that sees long-serving Marquee COO Nina Laricheva promoted to CEO of the combined entity.
Helio’s video content and collaborations will be filled in the Marquee TV catalog, including the likes of Bon appetitan opera with one woman about Julia Child with the famous mezzo-soprano Jamie Barton and the winning Seattle Film Festival To Glowa retelling of Schumann’s song cycle Poetry love.
Available in numerous areas, Marquee partners with dance, opera, theater and music companies for on-demand performances, and it currently has more than 450 titles including from the Royal Shakespeare Company and Royal Opera House.
The takeover has led to an internal restructuring, with Laricheva moving from COO to CEO, current CEO Simon Walker moving to chairman and Helio co-founder Ryan McKinny, a former opera singer, becoming head of US Content Partnerships.
McKinny will report in Laricheva, which takes full executive responsibility for the company, while Walker focuses on strategy and business development.
“Our sector is just at the beginning of its transformation into digital,” Laricheva said. “At Marquee TV, we build the best brand, the best team, the best technology, the best distribution and most importantly the best set of content partners – both artists and art organizations.”