A really livable reward thanks to biological nature and more avocados


Phyllis Mugo, 40, a single mother of four, works in Mavuno’s warehouse in Nairobi, where she packs avocados in boxes. She lives in a one-room house with her four children and feels that she is not prosperous nor poor. With her salary, she can pay for her hair, food bills and school fees, but then there is still a lot left. Since this spring, however, she has had two new dreams: opening a shop and buying a plot of land where she can build her own house. This is because she recently started receiving a real life wage.

Watch the new video about our Living Wage avocados here

Anthony Ngugi’s 83 warehouse employees have all received a real living wage since March 2022, the start of the avocado season, thanks to retailers and consumers in Europe who buy the organic Living Wage avocados from Nature & More. A living wage is a wage that enables breadwinners to provide a dignified life for their family. It is significantly higher than a minimum wage, which does not support much more than survival.

Gert-Jan Lieffering, Q&D manager at Eosta, considers Living Wages to be one of the most important steps towards social sustainability because it addresses a whole trio of issues. “A living wage ensures that not only are the basic requirements such as food and shelter met, but also enables education and care and gives people the opportunity to make significant improvements in their lives. This will ensure social stability and have an effect that society will allow. “

People’s lives are changing by 2 cents per kilo of avocados
In principle, all Eosta customers participate. Eosta saves 2 cents per kilogram of avocados sold, which is then used to bridge the gap to the Lives of Life. Next year’s pay gap will be rebuilt with the money saved from the previous year and will be paid out as a bonus in addition to the regular pay. This makes Anthony’s avocados the first Living Wage avocados in the world, which is completely new in the fruit and vegetable trade sector.

Not 1300 liters, but 0 liters of water
These biological avocados are not only socially but also ecologically sustainable. This is why we call them “all-inclusive.” In the first place, Anthony’s avocados have a Blue Water footprint of zero. And this while the average avocado has an average water footprint of 1300 liters, as the RIVM (Dutch National Institute for Public Health and the Environment) recently calculated. The Kenyan avocados are cultivated with rainwater. There are two annual rainy seasons, and the soil has a high water retention capacity due to Mavuno’s biological cultivation method, which means irrigation water is not needed.

No pesticides, just agroforestry
These are also first-class avocados from the perspective of biodiversity and the climate. They are grown by small holder growers in a variety agroforestry environment. So not monocultures, pesticides and artificial fertilizers, but a treasure trove of biodiversity. They are sent by sea to the Netherlands, which produces a low emission for transport per kilogram.

Ready to eat
Besides these, they are also delicious Hass avocados. Eosta now has a modern Aweta machine that can select avocados accurately based on ripeness and quality so that store shelves contain only the best quality.

More information:

Eosta, with Nature & More as its consumer brand and transparency system, is Europe’s most award-winning distributor of organic fruits and vegetables. Eosta is known for its sustainability campaigns such as Living Wages, True Cost of Food and Dr. Good food. In 2018, the company won the King William I Award for Sustainable Entrepreneurship and the European Business Award for the Environment in 2019. See also www.eosta.com and www.natureandmore.com.


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